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We were able to get between 7-10X ROAS overall all campaigns we ran over a 4 month period. Within month 1 of working together we were already doing 5x ROAS on our campaigns and were able to get that to around 7-10X ROAS over the life of working together.
We actually had to stop running some advertising because the company was having problems keeping up with inventory control from both their paid and organic marketing methods. The client saw a record breaking month in July with nearly $200,000 of monthly revenue of which 50-60,000 came from the ads.
expert
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
We came in and discussed their best selling products and what they needed to get clear from their inventory and the timeframe that we had to clear that inventory. We then set-up ad cmapaigns on FB/IG with a simple campaign structure to push those specific 5-7 product lines.
We set-up the campaigns with both top and bottom funnel campaigns so we could focus on bringing in new potential customers and test new audiences and then make sure we were remarketing them as well for both the product they looked at and the catalog of clothing products they had as well.
We were able to get between 7-10X ROAS overall all campaigns we ran over a 4 month period. Within month 1 of working together we were already doing 5x ROAS on our campaigns and were able to get that to around 7-10X ROAS over the life of working together.
We actually had to stop running some advertising because the company was having problems keeping up with inventory control from both their paid and organic marketing methods. The client saw a record breaking month in July with nearly $200,000 of monthly revenue of which 50-60,000 came from the ads.
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Style & Fashion
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HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
Swiss Chalet was regularly sending emails to their audience but wanted to customize their customers’ experiences by creating unique messaging throughout the customer journey.
TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
