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We delivered a digital human that can; listen, speak, see and understand. On a touch screen invites could interact with the avatar as a contact point with the companies. By checking in invites could have a chat with the avatar in a personal manner and request or leave any data for Navantia. deployed for the first time in Operational at WindEurope 2022 Bilbao. and to be used in all other global congresses in the future.
Create and AI assist with a human touch that can deliver enterprise-grade conversational AI for an extremely specific Industry, wind power in open waters. Use the AI assistance en congresses and exhibitions as a point of gathering and sharing delicate info with invitees.
from ideation stage to onsite deployment.a full cycle project management from the marketing. tech side.
We delivered a digital human that can; listen, speak, see and understand. On a touch screen invites could interact with the avatar as a contact point with the companies. By checking in invites could have a chat with the avatar in a personal manner and request or leave any data for Navantia. deployed for the first time in Operational at WindEurope 2022 Bilbao. and to be used in all other global congresses in the future.
CMO,Branding,Content Marketing,Copywriting,CRO,Branding,Email Marketing,Marketing Strategy,Branding,Web Development,Web Development,Other,Public Relations
Technology
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.
The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads
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