• We were able to achieve 1750% ROAS for them on Google Ads in months 1-2


The Challenge

This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.

The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads.


We were able to start with a small test budget of $2-3k/mo and immediately starting hitting ROAS > 1500%


Top Performing PPC Strategies:

  • Launched Manual Shopping campaign and segmented by product type to have granular control over bids and product exclusions
  • Regular SQR Review + Negative Keyword Strategy - this helped avoid wasted spend and increase ROAS.
  • Launched dynamic search campaign built around top product categories on the site
  • Set up merchant promotions for them so that they were able to include their discount code in all their Google Shopping ads

The Solution

  • We were able to achieve 1750% ROAS for them on Google Ads in months 1-2


Skills Used

Paid Ads,Google Shopping

Industry

Health & Wellness

Results by the numbers

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