
In 5 days, after only spending $1500, their ROAS was 4.08 with 34 purchases and a CPA of $41.38, and an average order value of $167. Their normal average order value on their main store is $100.
Running a campaign for only a week, which means no time to test anything
The client had a good customer list engagement plus used some narrow interest targeting
In 5 days, after only spending $1500, their ROAS was 4.08 with 34 purchases and a CPA of $41.38, and an average order value of $167. Their normal average order value on their main store is $100.
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.