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In 5 days, after only spending $1500, their ROAS was 4.08 with 34 purchases and a CPA of $41.38, and an average order value of $167. Their normal average order value on their main store is $100.
Running a campaign for only a week, which means no time to test anything
The client had a good customer list engagement plus used some narrow interest targeting
In 5 days, after only spending $1500, their ROAS was 4.08 with 34 purchases and a CPA of $41.38, and an average order value of $167. Their normal average order value on their main store is $100.
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
Versed was in the process of new product development launched with limited stock to gauge market fit.
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