Veronica M experienced a successful launch and the 7-figure business consistently seen 200% year-over-year revenue growth.

5
ROAS

The Challenge

Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website.  I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.

The Process

  1. Utilized Facebook advertising, SEO, and SEM to build site traffic.
  2. Redesigned and managed Instagram and Facebook presence and visual appearance.
  3. Drove sales growth through retargeting, exit intent offers, and an abandoned cart email series.
  4. Doubled email list over the course of a year through on-site optimization and large social media giveaways.
  5. Conceived and executed promotions and sales strategy to successfully grow revenue.

The Solution

Veronica M experienced a successful launch and the 7-figure business consistently seen 200% year-over-year revenue growth.

Skills Used

CRO,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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6.84

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English Tea Store

HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND


GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


INTRODUCTION

Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

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Faasos

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

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