Ryman, the stationery retailer, wanted to run a Back to School/Uni campaign but wanted to improve on the previous year results which was planned by an influencer agency. They were measuring sales but their target was also awareness.

Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.

They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.

Client was struggling to profitably advertise their products. With tens of thousands of products, with different price points, this is an ongoing struggle.

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.