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Capital Auto Parts was coming into a new season without a ads vendor and was eager to push to ROAS of 8-10. The busy season in Canada didn't start until March, so there was about a month window to get underway.
We lined up the ad structure, audience targeting and conversion tracking first and then laid the groundwork for new ads and copy to perform well. Then we trickled the funds into a series of campaigns, and are in the process of cropping out the worst performers and putting best performers at the top of things.
Traffic - 400x
ROAS - 600x
Paid Ads,Paid Ads,Google Shopping
Automotive & Transportation
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Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.
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