To help improve traffic to site as well as revenue

It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.

• Answer 1001 user analytics questions
• Determine product adoption
• Discover user activation metric
• Measure activation
• Manage data sources and connections
• Track campaign performance

I onboarded them as a new client in 2014 when they were facing challenges with their new online store. Their online conversion rate was poor and needed help with performance marketing and CRO. The ROI at the time was $2 for every $1 spent on media.