After weeks of building and launching different campaigns targeting the entire acquisition funnel, we were able to drive a significant increase in revenue for the business while maintaining an extremely profitable ROAS well above the client’s goal which was a 7x.

1.2
ROAS

The Challenge

  • Competitive marketplace
  • Tight margins 
  • Long and complex buyer's journey


The Process

The process began by building and reviewing the acquisition funnel from the ground, starting with high-intent shopping campaigns to potential customers researching on Google and watching videos on YouTube. Since our margins were tight we needed to cautiously adjust our bidding strategies to get the best ROAS possible for our ad campaigns. 



The Solution

After weeks of building and launching different campaigns targeting the entire acquisition funnel, we were able to drive a significant increase in revenue for the business while maintaining an extremely profitable ROAS well above the client’s goal which was a 7x.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

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More Case Study

0.44

ROAS

Goodfair

Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.


Challenges:

  • Often sold out of in-demand product categories, making it hard to scale top-performing ads
  • Didn't have a consistent stream of new content
  • Always had an abundance of low-converting product categories that they wanted to push


Strategies:

  • Immediately created evergreen ad content that converted well and was scalable since it wasn't tied to a specific product
  • Worked with the client on an influencer outreach plan to build up their asset library—used this content to create eye-catching videos that focused on the styling of the products, while also highlighting Goodfair's mission
  • Pitched the client on product-specific influencer outreach initiatives to get more creative (and hopefully higher converting) content featuring the products that were a tougher sell


Casa Bliss Cannabis

This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.


They were the "new kids on the block" and their goal was to cut into the existing market share.


Most people search for dispensaries if they already don't have a favourite one they go to.


We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.


This was all done within 5 months of starting.


They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.


Important to note that they weren't doing any other form on online marketing.

4

ROAS

MYEL Design

They had someone in house but the results were poor

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We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!

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