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After weeks of building and launching different campaigns targeting the entire acquisition funnel, we were able to drive a significant increase in revenue for the business while maintaining an extremely profitable ROAS well above the client’s goal which was a 7x.
The process began by building and reviewing the acquisition funnel from the ground, starting with high-intent shopping campaigns to potential customers researching on Google and watching videos on YouTube. Since our margins were tight we needed to cautiously adjust our bidding strategies to get the best ROAS possible for our ad campaigns.
After weeks of building and launching different campaigns targeting the entire acquisition funnel, we were able to drive a significant increase in revenue for the business while maintaining an extremely profitable ROAS well above the client’s goal which was a 7x.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Sports, Outdoors & Fitness
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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