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After weeks of building and launching different campaigns targeting the entire acquisition funnel, we were able to drive a significant increase in revenue for the business while maintaining an extremely profitable ROAS well above the client’s goal which was a 7x.
The process began by building and reviewing the acquisition funnel from the ground, starting with high-intent shopping campaigns to potential customers researching on Google and watching videos on YouTube. Since our margins were tight we needed to cautiously adjust our bidding strategies to get the best ROAS possible for our ad campaigns.
After weeks of building and launching different campaigns targeting the entire acquisition funnel, we were able to drive a significant increase in revenue for the business while maintaining an extremely profitable ROAS well above the client’s goal which was a 7x.
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Whiskey Ball enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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