I created a full service marketing plan to bring to the digital market on Target.com and via the Cartwheel App, executed & reported Facebook + Google Ads, developed monthly forecasts to efficiently control the digital inventory on a daily basis, executed a full-service email marketing automation campaign to increase leads and continued to prioritize SEO optimizations by updating brand metadata descriptions, analyzing + tracking keywords, and updating site maps. As a result, our team successfully increased ROAS of Xhilaration's clothing + accessories to over +650% in just under 4 months.

6.5
ROAS

Kelly B.

Mayple Vetted

expert

The Challenge

As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.

The Process

I strengthened online sales of vendor programs including multiple clothing/accessory, health & wellness, media, children toys, video games, grocery/household, pet, beauty/style, and health brands by supporting collaborations with the Account Management teams in the United States and India to establish the appropriate marketing strategy, media spend and SEO strategy to implement. One prime example was with Xhilaration in women's clothing. This marketing plan included media spend for the following: display ads on Target.com, programmatic display ads, paid social + search ads via Facebook, Instagram + Pinterest, email marketing automation, affiliate marketing and SMS mobile/Cartwheel offers. The goal was to drive and increase traffic to Xhilaration's new landing PDP page on Target.com to generate new leads and increase returning customers month-over-month.

The Solution

I created a full service marketing plan to bring to the digital market on Target.com and via the Cartwheel App, executed & reported Facebook + Google Ads, developed monthly forecasts to efficiently control the digital inventory on a daily basis, executed a full-service email marketing automation campaign to increase leads and continued to prioritize SEO optimizations by updating brand metadata descriptions, analyzing + tracking keywords, and updating site maps. As a result, our team successfully increased ROAS of Xhilaration's clothing + accessories to over +650% in just under 4 months.

Skills Used

Web Development,SEO,SMS Marketing,Web Development,Social Media Management,Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.4

CPL

Nightwatch

Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.

Peak to Peak Roofing

The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.

5.68

ROAS

Brundo Spice Company

Brundo was in need of SEO and Amazon advertising optimization. Before seeking my services, they had an ACOS well over 300% and ROAS of about 0.4


There were many competitors in the market and I was hired to perform a complete Amazon overhaul. 

CapEc

Client needed a go-to-market strategy