I created a full service marketing plan to bring to the digital market on Target.com and via the Cartwheel App, executed & reported Facebook + Google Ads, developed monthly forecasts to efficiently control the digital inventory on a daily basis, executed a full-service email marketing automation campaign to increase leads and continued to prioritize SEO optimizations by updating brand metadata descriptions, analyzing + tracking keywords, and updating site maps. As a result, our team successfully increased ROAS of Xhilaration's clothing + accessories to over +650% in just under 4 months.

6.5
ROAS

The Challenge

As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.

The Process

I strengthened online sales of vendor programs including multiple clothing/accessory, health & wellness, media, children toys, video games, grocery/household, pet, beauty/style, and health brands by supporting collaborations with the Account Management teams in the United States and India to establish the appropriate marketing strategy, media spend and SEO strategy to implement. One prime example was with Xhilaration in women's clothing. This marketing plan included media spend for the following: display ads on Target.com, programmatic display ads, paid social + search ads via Facebook, Instagram + Pinterest, email marketing automation, affiliate marketing and SMS mobile/Cartwheel offers. The goal was to drive and increase traffic to Xhilaration's new landing PDP page on Target.com to generate new leads and increase returning customers month-over-month.

The Solution

I created a full service marketing plan to bring to the digital market on Target.com and via the Cartwheel App, executed & reported Facebook + Google Ads, developed monthly forecasts to efficiently control the digital inventory on a daily basis, executed a full-service email marketing automation campaign to increase leads and continued to prioritize SEO optimizations by updating brand metadata descriptions, analyzing + tracking keywords, and updating site maps. As a result, our team successfully increased ROAS of Xhilaration's clothing + accessories to over +650% in just under 4 months.

Skills Used

Web Development,SEO,SMS Marketing,Web Development,Social Media Management,Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

6.5

ROAS

Target

As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.

3.89

CPO

BKIND

They were getting poor results with Facebook & Instagram ads

1.86

ROAS

The RoundTree

Roundtree is a luxury accommodation and quintessential East Hampton getaway on Long Island. We drove bookings and reservations measuring overall total business sales and traffic. Our goal was to ensure The Roundtree is booked outside of the Hamptons busiest times of Summer.

2

ROAS

ScrapGo

A very vague search behavior by the persona makes it harder to get super targeted with the keywords we use, so we had to get creative with how we qualified the lead on every step of the funnel. There are also tight margins with the trucks that we buy and sell.


The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.