The Penny Hoarder Case Study

The Challenge

Revamping their entire online brand identity and reaching an entirely new audience on social media.

The Process

Analytical research to position company amongst competitors on social landscape.

Create social media department structure by creating 25 new positions to be filled by end of 2023.

Creating social media and influencer budget for 2023.

Brands & comms related work to create a new brand identity.

Creation of brand persona.

Creation of brand guide for social media.

Creation of new ambassador program, influencer initiative, and social media initiative.

Management of $1.5 million plus monthly sales quota for social media.

The Solution

-Crafted plan to maximize loop holes amongst competitors.

-Innovative production strategies to streamline content creation.

Website

http://thepennyhoarder.com

Skills Used

Other,Content Marketing,Marketing Strategy,Branding,Marketing Strategy,Social Media Management,Marketing Strategy

Industry

Art & Entertainment

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.5 ROAS

ePromos

Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.

Read Case Study

0.7 CPL

Hayward

Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada.

Read Case Study

2 ROAS

Motowey

The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.

Read Case Study

0.2 CPO

Supergoop

Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
‍

‍

Read Case Study