
-Crafted plan to maximize loop holes amongst competitors.
-Innovative production strategies to streamline content creation.
Revamping their entire online brand identity and reaching an entirely new audience on social media.
Analytical research to position company amongst competitors on social landscape.
Create social media department structure by creating 25 new positions to be filled by end of 2023.
Creating social media and influencer budget for 2023.
Brands & comms related work to create a new brand identity.
Creation of brand persona.
Creation of brand guide for social media.
Creation of new ambassador program, influencer initiative, and social media initiative.
Management of $1.5 million plus monthly sales quota for social media.
-Crafted plan to maximize loop holes amongst competitors.
-Innovative production strategies to streamline content creation.
Other,Content Marketing,Marketing Strategy,Branding,Marketing Strategy,Social Media Management,Marketing Strategy
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Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition

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