-Crafted plan to maximize loop holes amongst competitors.

-Innovative production strategies to streamline content creation.


The Challenge

Revamping their entire online brand identity and reaching an entirely new audience on social media.

The Process

Analytical research to position company amongst competitors on social landscape.

Create social media department structure by creating 25 new positions to be filled by end of 2023.

Creating social media and influencer budget for 2023.

Brands & comms related work to create a new brand identity.

Creation of brand persona.

Creation of brand guide for social media.

Creation of new ambassador program, influencer initiative, and social media initiative.

Management of $1.5 million plus monthly sales quota for social media.

The Solution

-Crafted plan to maximize loop holes amongst competitors.

-Innovative production strategies to streamline content creation.


Skills Used

Other,Content Marketing,Marketing Strategy,Branding,Marketing Strategy,Social Media Management,Marketing Strategy

Industry

Art & Entertainment

Results by the numbers

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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.


Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.


Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year. 


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• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

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