Challenged to generate a continuous, cost-effective supply of leads for Virgin StartUp, who work to connect founders with investment opportunities.

Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.

Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.

Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.