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The SEO and content marketing campaign legitimized the efforts of digital marketing to bring customers to the proverbial front door. Cutting-edge digital marketing tactics are extraordinarily beneficial and synergetic to the efforts of sales teams.
But it all starts with the initial strategy. As we like to say, a tactic is useless without a proper strategy.
By the numbers, the effort:
The biggest challenge for 8×8 was gaining customers in a time where most B2B and B2C customers start their search online. The usual sales tactics of calling bought lists were not enough. We had to expand the demand generation efforts of 8×8 by attracting customers through best-in-class SEO and content marketing. The project consisted of addressing three issues:
Finding the right type of customers for telecommunication/VoIP solutions.
We needed to understand the customer’s journey. Where, when, and how did they start their search online? The critical question to answer was the intent. Were they simply looking for information, signing up for a demo, or considering a purchase?
Overtaking competitors’ keyword rankings and digital market share.
The telecommunications industry is very competitive. High-growth startups like Zoom lead the way in VoIP. Companies like Nextiva focus on particular niches of the market. What we needed was a section of the market that had high search volume and high intent. Better yet, if our competitors ranked for these keywords, but their content was thin.
Determine the right content marketing strategy and tactics.
Once we knew what a customer was searching for and why we needed to figure out how to attract them to our website. With the many different types of content we could syndicate, we had to value what would efficiently benefit the most.
We provided extensive competitive keyword research and SEO strategies to create an authoritative content marketing funnel. We found a cluster of high search volume keywords that our competitors ranked; however, their content was paper-thin and ineffective. The solution was to syndicate content around these keywords with effective metadata structure, hierarchy, and copy.
The strategy allowed 8×8 to overtake our competitors in the local presence market radically, and in turn, grab their customers.
The SEO and content marketing campaign legitimized the efforts of digital marketing to bring customers to the proverbial front door. Cutting-edge digital marketing tactics are extraordinarily beneficial and synergetic to the efforts of sales teams.
But it all starts with the initial strategy. As we like to say, a tactic is useless without a proper strategy.
By the numbers, the effort:
SEO
Technology
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Website Design and Development Services.
Build a website that looks pretty, modern and profesional.
Made for performance, SEO, visibility, and made to grow businesses and their presences.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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