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The SEO and content marketing campaign legitimized the efforts of digital marketing to bring customers to the proverbial front door. Cutting-edge digital marketing tactics are extraordinarily beneficial and synergetic to the efforts of sales teams.
But it all starts with the initial strategy. As we like to say, a tactic is useless without a proper strategy.
By the numbers, the effort:
The biggest challenge for 8×8 was gaining customers in a time where most B2B and B2C customers start their search online. The usual sales tactics of calling bought lists were not enough. We had to expand the demand generation efforts of 8×8 by attracting customers through best-in-class SEO and content marketing. The project consisted of addressing three issues:
Finding the right type of customers for telecommunication/VoIP solutions.
We needed to understand the customer’s journey. Where, when, and how did they start their search online? The critical question to answer was the intent. Were they simply looking for information, signing up for a demo, or considering a purchase?
Overtaking competitors’ keyword rankings and digital market share.
The telecommunications industry is very competitive. High-growth startups like Zoom lead the way in VoIP. Companies like Nextiva focus on particular niches of the market. What we needed was a section of the market that had high search volume and high intent. Better yet, if our competitors ranked for these keywords, but their content was thin.
Determine the right content marketing strategy and tactics.
Once we knew what a customer was searching for and why we needed to figure out how to attract them to our website. With the many different types of content we could syndicate, we had to value what would efficiently benefit the most.
We provided extensive competitive keyword research and SEO strategies to create an authoritative content marketing funnel. We found a cluster of high search volume keywords that our competitors ranked; however, their content was paper-thin and ineffective. The solution was to syndicate content around these keywords with effective metadata structure, hierarchy, and copy.
The strategy allowed 8×8 to overtake our competitors in the local presence market radically, and in turn, grab their customers.
The SEO and content marketing campaign legitimized the efforts of digital marketing to bring customers to the proverbial front door. Cutting-edge digital marketing tactics are extraordinarily beneficial and synergetic to the efforts of sales teams.
But it all starts with the initial strategy. As we like to say, a tactic is useless without a proper strategy.
By the numbers, the effort:
SEO
Technology
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Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
Knackbags.com sells world class expandable backpacks built for those that need a sleek backpack that can double for international travel as well as day to day use.
They needed help with a variety of items, including CRO, SEO, web development, and AB testing.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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