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Action Sheds are an established garden and rural shed supplier based in Western Australia.
While they had achieved strong growth from their PPC campaigns, they had started to plateau as more competitors flooded into the Google Ads auctions and started to drive up prices.
The first goal was to bring down the client's acquisition costs by improving ROI from their PPC channels.
The entire Google Ads account was restructured to more tightly focus on their most profitable keywords and minimise wasted ad spend.
Google shopping was rolled out and started to supplement their search campaign performance and drive considerable cost savings.
Bing Ads were also added into the mix to take advantage of reduced competition and cheaper acquistion costs.
Within the space of 6 months, acquistion costs from PPC had plummeted by 60% freeing up more budget to push into new channels like Facebook and SEO to help drive additional growth.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Content Marketing,Copywriting,SEO,Social Media Management,Paid Ads
Home & Garden
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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