Action Sheds are an established garden and rural shed supplier based in Western Australia.
While they had achieved strong growth from their PPC campaigns, they had started to plateau as more competitors flooded into the Google Ads auctions and started to drive up prices.
The first goal was to bring down the client's acquisition costs by improving ROI from their PPC channels.
The entire Google Ads account was restructured to more tightly focus on their most profitable keywords and minimise wasted ad spend.
Google shopping was rolled out and started to supplement their search campaign performance and drive considerable cost savings.
Bing Ads were also added into the mix to take advantage of reduced competition and cheaper acquistion costs.
Within the space of 6 months, acquistion costs from PPC had plummeted by 60% freeing up more budget to push into new channels like Facebook and SEO to help drive additional growth.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Content Marketing,Copywriting,SEO,Social Media Management,Paid Ads
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.