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Action Sheds are an established garden and rural shed supplier based in Western Australia.
While they had achieved strong growth from their PPC campaigns, they had started to plateau as more competitors flooded into the Google Ads auctions and started to drive up prices.
The first goal was to bring down the client's acquisition costs by improving ROI from their PPC channels.
The entire Google Ads account was restructured to more tightly focus on their most profitable keywords and minimise wasted ad spend.
Google shopping was rolled out and started to supplement their search campaign performance and drive considerable cost savings.
Bing Ads were also added into the mix to take advantage of reduced competition and cheaper acquistion costs.
Within the space of 6 months, acquistion costs from PPC had plummeted by 60% freeing up more budget to push into new channels like Facebook and SEO to help drive additional growth.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Content Marketing,Copywriting,SEO,Social Media Management,Paid Ads
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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.
Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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