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Action Sheds are an established garden and rural shed supplier based in Western Australia.
While they had achieved strong growth from their PPC campaigns, they had started to plateau as more competitors flooded into the Google Ads auctions and started to drive up prices.
The first goal was to bring down the client's acquisition costs by improving ROI from their PPC channels.
The entire Google Ads account was restructured to more tightly focus on their most profitable keywords and minimise wasted ad spend.
Google shopping was rolled out and started to supplement their search campaign performance and drive considerable cost savings.
Bing Ads were also added into the mix to take advantage of reduced competition and cheaper acquistion costs.
Within the space of 6 months, acquistion costs from PPC had plummeted by 60% freeing up more budget to push into new channels like Facebook and SEO to help drive additional growth.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Content Marketing,Copywriting,SEO,Social Media Management,Paid Ads
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Create a digital marketing strategy for Ron Velin Coaching that can be supported over time, with scalable opportunities supported by familiar digital marketing tools.
iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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