The main challenge was to overcome and take a piece from the global players who work online globally on high scales along with domestic played. 

From 4000 sessions/month to 16,000 sessions/month in 12 months

To help improve traffic to site as well as revenue

I was the head of performance marketing for Bloomberg Media. I led all of our advertising, from determining our budget, electing creative and overseeing external and internal execution. During my time at Bloomberg we grew yearly revenue from $4M to $100M in 3 years.