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In the midst of COVID the owner decided to pivot quickly from their original business model of hosted art workshops in European countries to an ecommerce gifting model that would cater to artists and art lovers.
They decided to launch ArtyGogo. We took them from pre-launch through a comprehensive strategic plan for advertising and customer acquisition and developed the advertising campaigns and support structure to help them go from 0 to steadily acquiring new customers.
After in-depth customer research we developed a creative testing approach to quickly sort out what would move the needle on customer acquisition.
We then developed the creative assets needed for testing and launched our first, second, third and subsequent round of tests. Iterating on ads, channels and formats that had traction to drive the most value from each creative asset.
We also tested heavily on the website, observing user behavior and making iterative adjustments to site copy, imagery, CTAs and email capture.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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