1
CPO

The Challenge

In the midst of COVID the owner decided to pivot quickly from their original business model of hosted art workshops in European countries to an ecommerce gifting model that would cater to artists and art lovers.


They decided to launch ArtyGogo. We took them from pre-launch through a comprehensive strategic plan for advertising and customer acquisition and developed the advertising campaigns and support structure to help them go from 0 to steadily acquiring new customers.

The Process

After in-depth customer research we developed a creative testing approach to quickly sort out what would move the needle on customer acquisition.


We then developed the creative assets needed for testing and launched our first, second, third and subsequent round of tests. Iterating on ads, channels and formats that had traction to drive the most value from each creative asset.


We also tested heavily on the website, observing user behavior and making iterative adjustments to site copy, imagery, CTAs and email capture.

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

CPL

Idan Foods

Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.

Troya Beauty

  • Break-even ROAS = 5.7

This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.

0.25

CPL

HiBob

My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

1.5

ROAS

Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.