In the midst of COVID the owner decided to pivot quickly from their original business model of hosted art workshops in European countries to an ecommerce gifting model that would cater to artists and art lovers.
They decided to launch ArtyGogo. We took them from pre-launch through a comprehensive strategic plan for advertising and customer acquisition and developed the advertising campaigns and support structure to help them go from 0 to steadily acquiring new customers.
After in-depth customer research we developed a creative testing approach to quickly sort out what would move the needle on customer acquisition.
We then developed the creative assets needed for testing and launched our first, second, third and subsequent round of tests. Iterating on ads, channels and formats that had traction to drive the most value from each creative asset.
We also tested heavily on the website, observing user behavior and making iterative adjustments to site copy, imagery, CTAs and email capture.
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I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.
The main challenge and barrier were to turn a powerful offline process into an almost entirely self-service one. After many studies, we have seen that the public is familiar with the old way of measuring and physically reaching the store. some say it's a breakthrough in the online medical e-com industry.
The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
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