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In the midst of COVID the owner decided to pivot quickly from their original business model of hosted art workshops in European countries to an ecommerce gifting model that would cater to artists and art lovers.
They decided to launch ArtyGogo. We took them from pre-launch through a comprehensive strategic plan for advertising and customer acquisition and developed the advertising campaigns and support structure to help them go from 0 to steadily acquiring new customers.
After in-depth customer research we developed a creative testing approach to quickly sort out what would move the needle on customer acquisition.
We then developed the creative assets needed for testing and launched our first, second, third and subsequent round of tests. Iterating on ads, channels and formats that had traction to drive the most value from each creative asset.
We also tested heavily on the website, observing user behavior and making iterative adjustments to site copy, imagery, CTAs and email capture.
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Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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