1.1
ROAS

The Challenge

The Process

The Solution

Skills Used

Google Shopping,Paid Ads,Paid Ads

Industry

Electronics

Results by the numbers

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Although the campaign CTR was very high, the landing page conversion rate wasn't satisfying. I implemented a heat map to recognize where the problem is. I realized that we are missing more images on the product page. once the client added more photos, the CR increased dramatically 

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