• Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
• Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
• Scaling Google search

• To re-define marketing strategy for France and CEE markets
• Run brand awareness campaigns on programmatic channels
• Increase the reach to relevant audience and to use this data for future targeting campaigns
• Re-target users that performed some action on website and get more purchases.

The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.

SyQwest expressed frustration with their position and placement in Google’s search engine results

and felt they had lost touch with their customers. They wished to improve the amount of traffic coming in from organic search engine results for people looking for their products.