
I was able to improve the conversion by 511% over 4 months with a completely new design and A/B testing.
Increase the opt-in rate for prospective students on the landing page.
Analyzed the layout, messaging, analytics and heatmap and redesigned an entirely new page based on the analysis with along with A/B testing.
I was able to improve the conversion by 511% over 4 months with a completely new design and A/B testing.
CRO,Copywriting,Web Development
Art & Entertainment
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.