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I have helped generate over 4,800 leads since 2018 and went from $0 in sales (new company) to revenues in 2021 estimated to be $800,000-1 Million dollars. We average between 5-10x return on ad spend monthly.
This was a brand new company created by a good friend. He went through his own struggles with Crohn's and Ulcerative Colitis and then eventually went into remission and started healing himself naturally from his autoimmune disease. He started coaching and consulting others to help them do the same.
In the beginning we had no specific coaching plan put in place. I help him to put together the coaching program and put together a complete marketing plan to get the business off the ground. After laying the initial ground work, I started helping him running the paid media across FB/IG/YT to get his name out there and generate interest for his coaching program.
Fast forward to today and he will be between 800,000 and 1-million revenue for the year. I have helped him grow the brand to 8 employees and we are scaling ad spend every month and breaking revenue numbers for the company. We have started to sell supplements and courses through the brand as well and the next milestone is hitting $250,000+/month in revenue.
In the beginning I was a jack of all trades. I helped set-up email marketing, paid media on different channels, set-up his tech stack and consulted with him on how to set-up the overall marketing.
These days, I only focus on the paid media across FB/IG/YT and other channels that we want to try.
I have helped generate over 4,800 leads since 2018 and went from $0 in sales (new company) to revenues in 2021 estimated to be $800,000-1 Million dollars. We average between 5-10x return on ad spend monthly.
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
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