
I have helped generate over 4,800 leads since 2018 and went from $0 in sales (new company) to revenues in 2021 estimated to be $800,000-1 Million dollars. We average between 5-10x return on ad spend monthly.
This was a brand new company created by a good friend. He went through his own struggles with Crohn's and Ulcerative Colitis and then eventually went into remission and started healing himself naturally from his autoimmune disease. He started coaching and consulting others to help them do the same.
In the beginning we had no specific coaching plan put in place. I help him to put together the coaching program and put together a complete marketing plan to get the business off the ground. After laying the initial ground work, I started helping him running the paid media across FB/IG/YT to get his name out there and generate interest for his coaching program.
Fast forward to today and he will be between 800,000 and 1-million revenue for the year. I have helped him grow the brand to 8 employees and we are scaling ad spend every month and breaking revenue numbers for the company. We have started to sell supplements and courses through the brand as well and the next milestone is hitting $250,000+/month in revenue.
In the beginning I was a jack of all trades. I helped set-up email marketing, paid media on different channels, set-up his tech stack and consulted with him on how to set-up the overall marketing.
These days, I only focus on the paid media across FB/IG/YT and other channels that we want to try.
I have helped generate over 4,800 leads since 2018 and went from $0 in sales (new company) to revenues in 2021 estimated to be $800,000-1 Million dollars. We average between 5-10x return on ad spend monthly.
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Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."
Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).
We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.