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Cross Tower is a trading platform for crypto. They have a consumer and a B2B division.
Their challenge was to move their marketing from where it was (stagnant) to being an active part of the company. They were looking to grow their visibility in the market place and their customer base.
I was brought on as a growth marketer to create the MarTech setups, develop the strategy and framework, and start executing on the strategy.
I analyzed what they had currently set up and created a game plan based upon the best practices. They were missing a solid SEO & content strategy. Their emails were haphazard. All blog content was on a separate domain, which did not give them Google juice credit for the great content. Their YLYM and EAT setup was not great. Ads were difficult because they were a trading desk, so we were limited to testing platforms to see where we could advertise.
Paid Ads,SEO,Paid Ads,CMO,Email Marketing,Other
Finance
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Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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