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Cross Tower is a trading platform for crypto. They have a consumer and a B2B division.
Their challenge was to move their marketing from where it was (stagnant) to being an active part of the company. They were looking to grow their visibility in the market place and their customer base.
I was brought on as a growth marketer to create the MarTech setups, develop the strategy and framework, and start executing on the strategy.
I analyzed what they had currently set up and created a game plan based upon the best practices. They were missing a solid SEO & content strategy. Their emails were haphazard. All blog content was on a separate domain, which did not give them Google juice credit for the great content. Their YLYM and EAT setup was not great. Ads were difficult because they were a trading desk, so we were limited to testing platforms to see where we could advertise.
Paid Ads,SEO,Paid Ads,CMO,Email Marketing,Other
Finance
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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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