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Cross Tower is a trading platform for crypto. They have a consumer and a B2B division.
Their challenge was to move their marketing from where it was (stagnant) to being an active part of the company. They were looking to grow their visibility in the market place and their customer base.
I was brought on as a growth marketer to create the MarTech setups, develop the strategy and framework, and start executing on the strategy.
I analyzed what they had currently set up and created a game plan based upon the best practices. They were missing a solid SEO & content strategy. Their emails were haphazard. All blog content was on a separate domain, which did not give them Google juice credit for the great content. Their YLYM and EAT setup was not great. Ads were difficult because they were a trading desk, so we were limited to testing platforms to see where we could advertise.
Paid Ads,SEO,Paid Ads,CMO,Email Marketing,Other
Finance
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Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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