Atreyue R.

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expert

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

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More Case Study

C4 Energy

Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.


In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.


By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.

0

ROAS

Things Remembered


$300,000

Revenue

ConvertKit

At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.


It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

0.68

ROAS

MOBY

MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.