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They had not run Facebook/Instagram campaigns for a while, so most of the results were not comparable. However, the ROAS of previous campaigns had been below 1, whereas we were able to increase it to an average of 2.5 after 3 months.
expert
Haculla was not doing Facebook/Instagram ads before I took over. As an expensive brand, it's hard for them to attract customers into the funnel.
In order to set the campaign structure, we began by understanding the brand and the customer funnel. Due to the average price tag, we needed to maximize the number of touchpoints with the brand to gain trust.
We created a set of 3 different campaigns: Remarketing, Prospecting, and Testing. From there, we began optimizing for audiences and creatives that responded better at each part of the funnel and for different audiences.
They had not run Facebook/Instagram campaigns for a while, so most of the results were not comparable. However, the ROAS of previous campaigns had been below 1, whereas we were able to increase it to an average of 2.5 after 3 months.
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Style & Fashion
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
