They had not run Facebook/Instagram campaigns for a while, so most of the results were not comparable. However, the ROAS of previous campaigns had been below 1, whereas we were able to increase it to an average of 2.5 after 3 months.
Haculla was not doing Facebook/Instagram ads before I took over. As an expensive brand, it's hard for them to attract customers into the funnel.
In order to set the campaign structure, we began by understanding the brand and the customer funnel. Due to the average price tag, we needed to maximize the number of touchpoints with the brand to gain trust.
We created a set of 3 different campaigns: Remarketing, Prospecting, and Testing. From there, we began optimizing for audiences and creatives that responded better at each part of the funnel and for different audiences.
They had not run Facebook/Instagram campaigns for a while, so most of the results were not comparable. However, the ROAS of previous campaigns had been below 1, whereas we were able to increase it to an average of 2.5 after 3 months.
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I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.
The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.
We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.
As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.
While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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