They had not run Facebook/Instagram campaigns for a while, so most of the results were not comparable. However, the ROAS of previous campaigns had been below 1, whereas we were able to increase it to an average of 2.5 after 3 months.

2
CPO

The Challenge

Haculla was not doing Facebook/Instagram ads before I took over. As an expensive brand, it's hard for them to attract customers into the funnel.

The Process

In order to set the campaign structure, we began by understanding the brand and the customer funnel. Due to the average price tag, we needed to maximize the number of touchpoints with the brand to gain trust.

We created a set of 3 different campaigns: Remarketing, Prospecting, and Testing. From there, we began optimizing for audiences and creatives that responded better at each part of the funnel and for different audiences.

The Solution

They had not run Facebook/Instagram campaigns for a while, so most of the results were not comparable. However, the ROAS of previous campaigns had been below 1, whereas we were able to increase it to an average of 2.5 after 3 months.

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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