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They had not run Facebook/Instagram campaigns for a while, so most of the results were not comparable. However, the ROAS of previous campaigns had been below 1, whereas we were able to increase it to an average of 2.5 after 3 months.
Haculla was not doing Facebook/Instagram ads before I took over. As an expensive brand, it's hard for them to attract customers into the funnel.
In order to set the campaign structure, we began by understanding the brand and the customer funnel. Due to the average price tag, we needed to maximize the number of touchpoints with the brand to gain trust.
We created a set of 3 different campaigns: Remarketing, Prospecting, and Testing. From there, we began optimizing for audiences and creatives that responded better at each part of the funnel and for different audiences.
They had not run Facebook/Instagram campaigns for a while, so most of the results were not comparable. However, the ROAS of previous campaigns had been below 1, whereas we were able to increase it to an average of 2.5 after 3 months.
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Teami started off selling wellness teas and now they also have a successful skincare line. Teami uses influencer marketing to promote their brand and drive traffic to their website to convert new customers.
Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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