Infinite Storm (movie) Case Study

The Challenge

Wide release film top open against a high profile Paramount film, held to a $1MM minimum box office returm.

The Process

Analyzed the project and examined all the targeting capabilities and tied those into each platform.

Targeting: Went beyond cast and crew to include cinephiles (movie-goers) and real-world climbing influencers
Placements: Incorporated unique placements and tools for each platform, such as video action ads for conversion, trueview for larger video awareness, etc... Conversions were a larger player within the campaign to facilitate as many transactions as possible
Allocated to each platform accordingly: Prioritized YouTube to build on its reach and activate users who lean into viewing. Leveraged the YouTube platform, as there was a significant volume of action-adventure and climbing content.
Google Search: Prioritized conversion-based objective over website traffic, to facilitate box office transactions

The Solution

Earned a total of $1.6 million box office. Was originally estimated to earn only $1 million, which is 60% over our original box office estimate.

Website

https://www.infinitestorm.movie

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

Get Started

More Case Study

Bellefit

They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

Read Case Study

Chanticlear Pizza

Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)

Read Case Study

0.47 CPL

Byram Healthcare

eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.

Read Case Study

0.25 CPM

Bridge X Funding

Converting the language of hard money lending into visually appealing posts and eblasts.

Read Case Study

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Read Case Study

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Read Case Study