Earned a total of $1.6 million box office. Was originally estimated to earn only $1 million, which is 60% over our original box office estimate.

0.6
CPO

The Challenge

Wide release film top open against a high profile Paramount film, held to a $1MM minimum box office returm.

The Process

Analyzed the project and examined all the targeting capabilities and tied those into each platform.

  • Targeting: Went beyond cast and crew to include cinephiles (movie-goers) and real-world climbing influencers
  • Placements: Incorporated unique placements and tools for each platform, such as video action ads for conversion, trueview for larger video awareness, etc... Conversions were a larger player within the campaign to facilitate as many transactions as possible
  • Allocated to each platform accordingly: Prioritized YouTube to build on its reach and activate users who lean into viewing. Leveraged the YouTube platform, as there was a significant volume of action-adventure and climbing content.
  • Google Search: Prioritized conversion-based objective over website traffic, to facilitate box office transactions

The Solution

Earned a total of $1.6 million box office. Was originally estimated to earn only $1 million, which is 60% over our original box office estimate.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.43

CPO

Kenko Meals

Kenko wanted to increase conversions with Facebook ads. They hadn't clearly defined their audience and we had to help them find the right customers for them.

3

ROAS

Gist Applications

The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?

Lovelace Designs

Working with a brand new email list and starting all email sequences and follow ups from scratch.

Myx Fitness

We were challenged to 10X scale our monthly revenue while maintaining ROAS.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.