Earned a total of $1.6 million box office. Was originally estimated to earn only $1 million, which is 60% over our original box office estimate.

0.6
CPO

Yousaf Y.

Mayple Vetted

expert

The Challenge

Wide release film top open against a high profile Paramount film, held to a $1MM minimum box office returm.

The Process

Analyzed the project and examined all the targeting capabilities and tied those into each platform.

  • Targeting: Went beyond cast and crew to include cinephiles (movie-goers) and real-world climbing influencers
  • Placements: Incorporated unique placements and tools for each platform, such as video action ads for conversion, trueview for larger video awareness, etc... Conversions were a larger player within the campaign to facilitate as many transactions as possible
  • Allocated to each platform accordingly: Prioritized YouTube to build on its reach and activate users who lean into viewing. Leveraged the YouTube platform, as there was a significant volume of action-adventure and climbing content.
  • Google Search: Prioritized conversion-based objective over website traffic, to facilitate box office transactions

The Solution

Earned a total of $1.6 million box office. Was originally estimated to earn only $1 million, which is 60% over our original box office estimate.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Art & Entertainment

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