Earned a total of $1.6 million box office. Was originally estimated to earn only $1 million, which is 60% over our original box office estimate.

0.6
CPO

The Challenge

Wide release film top open against a high profile Paramount film, held to a $1MM minimum box office returm.

The Process

Analyzed the project and examined all the targeting capabilities and tied those into each platform.

  • Targeting: Went beyond cast and crew to include cinephiles (movie-goers) and real-world climbing influencers
  • Placements: Incorporated unique placements and tools for each platform, such as video action ads for conversion, trueview for larger video awareness, etc... Conversions were a larger player within the campaign to facilitate as many transactions as possible
  • Allocated to each platform accordingly: Prioritized YouTube to build on its reach and activate users who lean into viewing. Leveraged the YouTube platform, as there was a significant volume of action-adventure and climbing content.
  • Google Search: Prioritized conversion-based objective over website traffic, to facilitate box office transactions

The Solution

Earned a total of $1.6 million box office. Was originally estimated to earn only $1 million, which is 60% over our original box office estimate.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.3

ROAS

Nesting Olive

The client wanted to get a ROAS above 2 with a limited monthly budget.

Treasury Wine Estates

Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.

0.52

CPL

Windowtech

Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.

0.6

ROAS

Total Nutra

The client launched on Amazon a few months ago, but the supplement space is very competitive so they found it hard to get clicks and conversions. They decided to hire an Amazon expert to see if they could improve sales and ROAS.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.