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Despite the dire circumstances that It’s Juliet began with and the significant amount of competition in the women’s clothing ecommerce market, It’s Juliet went from $0 of revenue from Facebook Ads to $182,732.31 in 30 days!
We began by leveraging Google Ads Smart Shopping to ensure that their products were well represented in the search results while targeting users most likely to convert. After sufficiently utilizing tracking methods on Google Ads, we began a substantial remarketing campaign on Facebook. Upon closely monitoring the campaign on Facebook, we capitalized on a great performance and dramatically increased the spend on Facebook Ads: targeting cold traffic audiences that were most likely to make a purchase and continuing to track their behaviors. Because of this, we were able to follow the user’s journey in a way that would attribute more accurate revenue and transaction data from all sources.
Despite the dire circumstances that It’s Juliet began with and the significant amount of competition in the women’s clothing ecommerce market, It’s Juliet went from $0 of revenue from Facebook Ads to $182,732.31 in 30 days!
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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