Despite the dire circumstances that It’s Juliet began with and the significant amount of competition in the women’s clothing ecommerce market, It’s Juliet went from $0 of revenue from Facebook Ads to $182,732.31 in 30 days! 

13
ROAS

Joao Pedro M.

Mayple Vetted

expert

The Challenge

  • Competitive Niche
  • Suspended GMC and FB ads account
  • No previous advertising data on the platform

The Process

We began by leveraging Google Ads Smart Shopping to ensure that their products were well represented in the search results while targeting users most likely to convert. After sufficiently utilizing tracking methods on Google Ads, we began a substantial remarketing campaign on Facebook. Upon closely monitoring the campaign on Facebook, we capitalized on a great performance and dramatically increased the spend on Facebook Ads: targeting cold traffic audiences that were most likely to make a purchase and continuing to track their behaviors. Because of this, we were able to follow the user’s journey in a way that would attribute more accurate revenue and transaction data from all sources. 

The Solution

Despite the dire circumstances that It’s Juliet began with and the significant amount of competition in the women’s clothing ecommerce market, It’s Juliet went from $0 of revenue from Facebook Ads to $182,732.31 in 30 days! 

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Style & Fashion

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