
Despite the dire circumstances that It’s Juliet began with and the significant amount of competition in the women’s clothing ecommerce market, It’s Juliet went from $0 of revenue from Facebook Ads to $182,732.31 in 30 days!
We began by leveraging Google Ads Smart Shopping to ensure that their products were well represented in the search results while targeting users most likely to convert. After sufficiently utilizing tracking methods on Google Ads, we began a substantial remarketing campaign on Facebook. Upon closely monitoring the campaign on Facebook, we capitalized on a great performance and dramatically increased the spend on Facebook Ads: targeting cold traffic audiences that were most likely to make a purchase and continuing to track their behaviors. Because of this, we were able to follow the user’s journey in a way that would attribute more accurate revenue and transaction data from all sources.
Despite the dire circumstances that It’s Juliet began with and the significant amount of competition in the women’s clothing ecommerce market, It’s Juliet went from $0 of revenue from Facebook Ads to $182,732.31 in 30 days!
Paid Ads,Google Shopping,Paid Ads,Paid Ads
Style & Fashion
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.