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Despite the dire circumstances that It’s Juliet began with and the significant amount of competition in the women’s clothing ecommerce market, It’s Juliet went from $0 of revenue from Facebook Ads to $182,732.31 in 30 days!
We began by leveraging Google Ads Smart Shopping to ensure that their products were well represented in the search results while targeting users most likely to convert. After sufficiently utilizing tracking methods on Google Ads, we began a substantial remarketing campaign on Facebook. Upon closely monitoring the campaign on Facebook, we capitalized on a great performance and dramatically increased the spend on Facebook Ads: targeting cold traffic audiences that were most likely to make a purchase and continuing to track their behaviors. Because of this, we were able to follow the user’s journey in a way that would attribute more accurate revenue and transaction data from all sources.
Despite the dire circumstances that It’s Juliet began with and the significant amount of competition in the women’s clothing ecommerce market, It’s Juliet went from $0 of revenue from Facebook Ads to $182,732.31 in 30 days!
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale
Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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