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Despite the dire circumstances that It’s Juliet began with and the significant amount of competition in the women’s clothing ecommerce market, It’s Juliet went from $0 of revenue from Facebook Ads to $182,732.31 in 30 days!
We began by leveraging Google Ads Smart Shopping to ensure that their products were well represented in the search results while targeting users most likely to convert. After sufficiently utilizing tracking methods on Google Ads, we began a substantial remarketing campaign on Facebook. Upon closely monitoring the campaign on Facebook, we capitalized on a great performance and dramatically increased the spend on Facebook Ads: targeting cold traffic audiences that were most likely to make a purchase and continuing to track their behaviors. Because of this, we were able to follow the user’s journey in a way that would attribute more accurate revenue and transaction data from all sources.
Despite the dire circumstances that It’s Juliet began with and the significant amount of competition in the women’s clothing ecommerce market, It’s Juliet went from $0 of revenue from Facebook Ads to $182,732.31 in 30 days!
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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