In only a matter of months, we were able to show even a big-brand name that we’re experts at what we do, and our results speak for themselves. A 5953% increase in ad revenues is one that some brands can only dream of — until they partner with us.
We care about results—and don’t mess around with the numbers. Having worked closely with Joe Boxer these last three months, we were able to increase sales to well over 6 figures while maintaining low ad spend.
Dominating a whole new market can be hard even for big-name brands, and it becomes even harder on a platform like Amazon that requires its own expertise. With Sequence there, we were able to help Joe Boxer find its voice and let its brand name take over, with simple yet highly effective targeted and display ads.
As a vendor central seller, thanks to their already strong brand name, they were able to increase their brand awareness and online presence organically without the need for an ad spending budget. But with little risk, comes little reward and they were happy with this outcome — at least for a while.
We were able to identify that not enough was being put into their advertising and keyword strategies. We set on creating a retargeting campaign geared at taking advantage of the brands preexisting customer base, as well as pushed ads on competitors using sponsored brand ads and sponsored headline search ads.
They wanted to scale their business even more and wanted to include Amazon — THE biggest name in eCommerce — as a much larger piece into their overall eCommerce strategy, but their team lacked the expertise that this feat required, and so we came in.
Other big-name brands such as SAXX and Hanes were competing heavily by running their own sponsored brand ads and sponsored display ads that highlighted and were targeted towards their branded keywords. Using our team of data scientists, after some analysis we were able to determine that Joe Boxer was behind in this step of the game and wasn’t utilizing the fact that historically, a huge percentage of their total sales has come from their branded keywords like “Joe Boxer”, “Joe Boxer Briefs” etc. thanks to their vivid retail presence in big box stores like Costco, as well as their already established and built customer base.
It was crucial to develop an advertising strategy that would help this big name retain its glory as it dominates the Canadian Amazon marketplace.
Joining them with only three months left to the end of the year, the pressure was on to show Joe Boxer what we were made of — and boy did we deliver.
Having analyzed the competition, and gone over the brands previous ad strategies, it was clear that launching targeted campaigns revolving around branded keywords was key for massive growth. Our plan worked, spiking monthly store traffic to 5M users. Leveraging the brands name, we further expanded on our ad strategy guided by the data we uncovered through vigorous a/b testing.
By using the power of data, we designed advertisements that grabbed the attention of users and boosted the brands Amazon store ranking, as well as boosted on-page conversions while lowering advertising costs.
In only a matter of months, we were able to show even a big-brand name that we’re experts at what we do, and our results speak for themselves. A 5953% increase in ad revenues is one that some brands can only dream of — until they partner with us.
We care about results—and don’t mess around with the numbers. Having worked closely with Joe Boxer these last three months, we were able to increase sales to well over 6 figures while maintaining low ad spend.
Dominating a whole new market can be hard even for big-name brands, and it becomes even harder on a platform like Amazon that requires its own expertise. With Sequence there, we were able to help Joe Boxer find its voice and let its brand name take over, with simple yet highly effective targeted and display ads.
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Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.