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In only a matter of months, we were able to show even a big-brand name that we’re experts at what we do, and our results speak for themselves. A 5953% increase in ad revenues is one that some brands can only dream of — until they partner with us.
We care about results—and don’t mess around with the numbers. Having worked closely with Joe Boxer these last three months, we were able to increase sales to well over 6 figures while maintaining low ad spend.
Dominating a whole new market can be hard even for big-name brands, and it becomes even harder on a platform like Amazon that requires its own expertise. With Sequence there, we were able to help Joe Boxer find its voice and let its brand name take over, with simple yet highly effective targeted and display ads.
As a vendor central seller, thanks to their already strong brand name, they were able to increase their brand awareness and online presence organically without the need for an ad spending budget. But with little risk, comes little reward and they were happy with this outcome — at least for a while.
We were able to identify that not enough was being put into their advertising and keyword strategies. We set on creating a retargeting campaign geared at taking advantage of the brands preexisting customer base, as well as pushed ads on competitors using sponsored brand ads and sponsored headline search ads.
They wanted to scale their business even more and wanted to include Amazon — THE biggest name in eCommerce — as a much larger piece into their overall eCommerce strategy, but their team lacked the expertise that this feat required, and so we came in.
Other big-name brands such as SAXX and Hanes were competing heavily by running their own sponsored brand ads and sponsored display ads that highlighted and were targeted towards their branded keywords. Using our team of data scientists, after some analysis we were able to determine that Joe Boxer was behind in this step of the game and wasn’t utilizing the fact that historically, a huge percentage of their total sales has come from their branded keywords like “Joe Boxer”, “Joe Boxer Briefs” etc. thanks to their vivid retail presence in big box stores like Costco, as well as their already established and built customer base.
It was crucial to develop an advertising strategy that would help this big name retain its glory as it dominates the Canadian Amazon marketplace.
Joining them with only three months left to the end of the year, the pressure was on to show Joe Boxer what we were made of — and boy did we deliver.
Having analyzed the competition, and gone over the brands previous ad strategies, it was clear that launching targeted campaigns revolving around branded keywords was key for massive growth. Our plan worked, spiking monthly store traffic to 5M users. Leveraging the brands name, we further expanded on our ad strategy guided by the data we uncovered through vigorous a/b testing.
By using the power of data, we designed advertisements that grabbed the attention of users and boosted the brands Amazon store ranking, as well as boosted on-page conversions while lowering advertising costs.
In only a matter of months, we were able to show even a big-brand name that we’re experts at what we do, and our results speak for themselves. A 5953% increase in ad revenues is one that some brands can only dream of — until they partner with us.
We care about results—and don’t mess around with the numbers. Having worked closely with Joe Boxer these last three months, we were able to increase sales to well over 6 figures while maintaining low ad spend.
Dominating a whole new market can be hard even for big-name brands, and it becomes even harder on a platform like Amazon that requires its own expertise. With Sequence there, we were able to help Joe Boxer find its voice and let its brand name take over, with simple yet highly effective targeted and display ads.
Paid Ads,Content Marketing,Branding
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Before we stepped in to help, Larissa’s email marketing strategy consisted of sending 1-2 emails a month that did not successfully create leads or gain traction. Though she had around 65,000 email addresses, she was not effectively capitalizing on them.
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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