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In only a matter of months, we were able to show even a big-brand name that we’re experts at what we do, and our results speak for themselves. A 5953% increase in ad revenues is one that some brands can only dream of — until they partner with us.
We care about results—and don’t mess around with the numbers. Having worked closely with Joe Boxer these last three months, we were able to increase sales to well over 6 figures while maintaining low ad spend.
Dominating a whole new market can be hard even for big-name brands, and it becomes even harder on a platform like Amazon that requires its own expertise. With Sequence there, we were able to help Joe Boxer find its voice and let its brand name take over, with simple yet highly effective targeted and display ads.
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As a vendor central seller, thanks to their already strong brand name, they were able to increase their brand awareness and online presence organically without the need for an ad spending budget. But with little risk, comes little reward and they were happy with this outcome — at least for a while.
We were able to identify that not enough was being put into their advertising and keyword strategies. We set on creating a retargeting campaign geared at taking advantage of the brands preexisting customer base, as well as pushed ads on competitors using sponsored brand ads and sponsored headline search ads.
They wanted to scale their business even more and wanted to include Amazon — THE biggest name in eCommerce — as a much larger piece into their overall eCommerce strategy, but their team lacked the expertise that this feat required, and so we came in.
Other big-name brands such as SAXX and Hanes were competing heavily by running their own sponsored brand ads and sponsored display ads that highlighted and were targeted towards their branded keywords. Using our team of data scientists, after some analysis we were able to determine that Joe Boxer was behind in this step of the game and wasn’t utilizing the fact that historically, a huge percentage of their total sales has come from their branded keywords like “Joe Boxer”, “Joe Boxer Briefs” etc. thanks to their vivid retail presence in big box stores like Costco, as well as their already established and built customer base.
It was crucial to develop an advertising strategy that would help this big name retain its glory as it dominates the Canadian Amazon marketplace.
Joining them with only three months left to the end of the year, the pressure was on to show Joe Boxer what we were made of — and boy did we deliver.
Having analyzed the competition, and gone over the brands previous ad strategies, it was clear that launching targeted campaigns revolving around branded keywords was key for massive growth. Our plan worked, spiking monthly store traffic to 5M users. Leveraging the brands name, we further expanded on our ad strategy guided by the data we uncovered through vigorous a/b testing.
By using the power of data, we designed advertisements that grabbed the attention of users and boosted the brands Amazon store ranking, as well as boosted on-page conversions while lowering advertising costs.
In only a matter of months, we were able to show even a big-brand name that we’re experts at what we do, and our results speak for themselves. A 5953% increase in ad revenues is one that some brands can only dream of — until they partner with us.
We care about results—and don’t mess around with the numbers. Having worked closely with Joe Boxer these last three months, we were able to increase sales to well over 6 figures while maintaining low ad spend.
Dominating a whole new market can be hard even for big-name brands, and it becomes even harder on a platform like Amazon that requires its own expertise. With Sequence there, we were able to help Joe Boxer find its voice and let its brand name take over, with simple yet highly effective targeted and display ads.
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Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
