What Was Holding Them Back?

As a vendor central seller, thanks to their already strong brand name, they were able to increase their brand awareness and online presence organically without the need for an ad spending budget. But with little risk, comes little reward and they were happy with this outcome — at least for a while.

We were able to identify that not enough was being put into their advertising and keyword strategies. We set on creating a retargeting campaign geared at taking advantage of the brands preexisting customer base, as well as pushed ads on competitors using sponsored brand ads and sponsored headline search ads.

They wanted to scale their business even more and wanted to include Amazon — THE biggest name in eCommerce — as a much larger piece into their overall eCommerce strategy, but their team lacked the expertise that this feat required, and so we came in.

Not Your Average Joe

Other big-name brands such as SAXX and Hanes were competing heavily by running their own sponsored brand ads and sponsored display ads that highlighted and were targeted towards their branded keywords. Using our team of data scientists, after some analysis we were able to determine that Joe Boxer was behind in this step of the game and wasn’t utilizing the fact that historically, a huge percentage of their total sales has come from their branded keywords like “Joe Boxer”, “Joe Boxer Briefs” etc. thanks to their vivid retail presence in big box stores like Costco, as well as their already established and built customer base.

Our Think Out of The Box-ers Approach

It was crucial to develop an advertising strategy that would help this big name retain its glory as it dominates the Canadian Amazon marketplace.

Joining them with only three months left to the end of the year, the pressure was on to show Joe Boxer what we were made of — and boy did we deliver.

Having analyzed the competition, and gone over the brands previous ad strategies, it was clear that launching targeted campaigns revolving around branded keywords was key for massive growth. Our plan worked, spiking monthly store traffic to 5M users. Leveraging the brands name, we further expanded on our ad strategy guided by the data we uncovered through vigorous a/b testing.

By using the power of data, we designed advertisements that grabbed the attention of users and boosted the brands Amazon store ranking, as well as boosted on-page conversions while lowering advertising costs.

• The year in year ad revenue grew by 6000% in three months
• Achieved a profitable ROAS of 5.11
• Monthly new traffic spiked to over 5M visitors.

With Sequence by its side, Joe Boxer was able to dominate yet another market, and grow their ad revenues exponentially—all within three months. In fact, our success with the Joe Boxer lead to the partnership with parent company, Caulfield Group, to further expand on their advertising types through DSP, campaign optimization and off-Amazon marketing.