We raised over $5M between KS and Indiegogo and another 2M in our Shopify store, where I managed to increase the AOV by a series of Upsells and Downsells.

0.03
ROAS

Alesandro P.

Mayple Vetted

expert

The Challenge

Creating a system to successfully launch Kickstarter campaigns by leveraging social media advertising to create momentum and community (lead generation).


Challenges:

  • New Concept
  • NO Audience
  • Limited Funds
  • No history
  • NO Product




The Process

Using my experience in media buying I developed a system to structure and scale advertising campaigns very fast without losing profitability.

Process:

We created the MockUps in 3D and then a real mockup so we could produce content. We created all the marketing angles, and produce a script to make a VSL.

We created different landing pages depending on the main angle to attack (pain point) and we generated tons of leads using Facebook ads.

We created a highly converting Email Campaign, keeping the audience engaged with the product.

The Solution

We raised over $5M between KS and Indiegogo and another 2M in our Shopify store, where I managed to increase the AOV by a series of Upsells and Downsells.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.9

CPR

Talent Hack

Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.

0.5

CPO

Bulletproof 360

Help grow the direct to consumer business for Bulletproof 360 / ecommerce business

PTAC4Less

The client had two sites that had very few content pieces, and needed consistent links build to compete in their market. Unfortunately, they didn't have a huge budget, so they needed a team that could focus on the things that truly move the needle.

NPMahjong

It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.