We raised over $5M between KS and Indiegogo and another 2M in our Shopify store, where I managed to increase the AOV by a series of Upsells and Downsells.

0.03
ROAS

The Challenge

Creating a system to successfully launch Kickstarter campaigns by leveraging social media advertising to create momentum and community (lead generation).


Challenges:

  • New Concept
  • NO Audience
  • Limited Funds
  • No history
  • NO Product




The Process

Using my experience in media buying I developed a system to structure and scale advertising campaigns very fast without losing profitability.

Process:

We created the MockUps in 3D and then a real mockup so we could produce content. We created all the marketing angles, and produce a script to make a VSL.

We created different landing pages depending on the main angle to attack (pain point) and we generated tons of leads using Facebook ads.

We created a highly converting Email Campaign, keeping the audience engaged with the product.

The Solution

We raised over $5M between KS and Indiegogo and another 2M in our Shopify store, where I managed to increase the AOV by a series of Upsells and Downsells.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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