Magnilife was a legacy brand with a strong offline brand. They wanted to build their Direct to Consumer business and tap into the data and insights available from owning their own distribution.
But in the crowded marketplace of alternative healthcare and nutrition we had to carve out a unique position among competitors.
First we carefully studied their offline strategy and assets. We built a marketing calendar that coincided with their offline peaks and ares of top interest. For example, when a media buy in a regional magazine went live we'd saturate the same audience with display and search ads to capitalize on those who'd first been contacted through the magazine.
This gave us initial online traction and helped us gather audiences of similar buyers to target for completely cold-traffic campaigns.
Paid Ads,Google Shopping
Health & Wellness
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GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.