Magnilife was a legacy brand with a strong offline brand. They wanted to build their Direct to Consumer business and tap into the data and insights available from owning their own distribution.

But in the crowded marketplace of alternative healthcare and nutrition we had to carve out a unique position among competitors.

First we carefully studied their offline strategy and assets. We built a marketing calendar that coincided with their offline peaks and ares of top interest. For example, when a media buy in a regional magazine went live we'd saturate the same audience with display and search ads to capitalize on those who'd first been contacted through the magazine.

This gave us initial online traction and helped us gather audiences of similar buyers to target for completely cold-traffic campaigns.