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Magnilife was a legacy brand with a strong offline brand. They wanted to build their Direct to Consumer business and tap into the data and insights available from owning their own distribution.
But in the crowded marketplace of alternative healthcare and nutrition we had to carve out a unique position among competitors.
First we carefully studied their offline strategy and assets. We built a marketing calendar that coincided with their offline peaks and ares of top interest. For example, when a media buy in a regional magazine went live we'd saturate the same audience with display and search ads to capitalize on those who'd first been contacted through the magazine.
This gave us initial online traction and helped us gather audiences of similar buyers to target for completely cold-traffic campaigns.
Paid Ads,Google Shopping
Health & Wellness
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Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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