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Magnilife was a legacy brand with a strong offline brand. They wanted to build their Direct to Consumer business and tap into the data and insights available from owning their own distribution.
But in the crowded marketplace of alternative healthcare and nutrition we had to carve out a unique position among competitors.
First we carefully studied their offline strategy and assets. We built a marketing calendar that coincided with their offline peaks and ares of top interest. For example, when a media buy in a regional magazine went live we'd saturate the same audience with display and search ads to capitalize on those who'd first been contacted through the magazine.
This gave us initial online traction and helped us gather audiences of similar buyers to target for completely cold-traffic campaigns.
Paid Ads,Google Shopping
Health & Wellness
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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