Conversion Rate - 25.34% (previous conversion rate 8.63%)

Click through rate 2.53%

Cost per lead $160

0.1
CPL

Shire Lyon A.

Mayple Vetted

expert

The Challenge

The challenge was to get relevant leads in a highly competitive industry. Our goal was to improve the conversion rate of the account.

The Process

The account was audited and broad match keywords were removed. All non-converting keywords paused. Ad groups were reorganized to create highly relevant ads.

The Solution

Conversion Rate - 25.34% (previous conversion rate 8.63%)

Click through rate 2.53%

Cost per lead $160

Skills Used

Paid Ads,Copywriting,CRO

Industry

Home & Garden

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