Conversion Rate - 25.34% (previous conversion rate 8.63%)
Click through rate 2.53%
Cost per lead $160
The challenge was to get relevant leads in a highly competitive industry. Our goal was to improve the conversion rate of the account.
The account was audited and broad match keywords were removed. All non-converting keywords paused. Ad groups were reorganized to create highly relevant ads.
Conversion Rate - 25.34% (previous conversion rate 8.63%)
Click through rate 2.53%
Cost per lead $160
Paid Ads,Copywriting,CRO
Home & Garden
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.