Conversion Rate - 25.34% (previous conversion rate 8.63%)
Click through rate 2.53%
Cost per lead $160
The challenge was to get relevant leads in a highly competitive industry. Our goal was to improve the conversion rate of the account.
The account was audited and broad match keywords were removed. All non-converting keywords paused. Ad groups were reorganized to create highly relevant ads.
Conversion Rate - 25.34% (previous conversion rate 8.63%)
Click through rate 2.53%
Cost per lead $160
Paid Ads,Copywriting,CRO
Home & Garden
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