ROAS went from around 1.5 to 2.5-3.5 on average. Some months saw a ROAS at 5. (Mostly during the holidays, Valentine's Day and Mother's Day)

1.3
ROAS

Lisa J.

Mayple Vetted

expert

The Challenge

The client wanted to get a ROAS above 2 with a limited monthly budget.

The Process

Different type of campaigns were tested, all focusing on women. Instagram was key for this account and slideshows ads worked really well. The audience was mostly pregnant women and/or women with young kids.

The Solution

ROAS went from around 1.5 to 2.5-3.5 on average. Some months saw a ROAS at 5. (Mostly during the holidays, Valentine's Day and Mother's Day)

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

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