Octane Solutions introduced a new product as part of their offerings, they needed a digital marketing solution to generate leads & ultimately increase sales.
Built landing pages for each Google ad campaign
Developed Google adwords & Linked Ad strategies to generate leads
Paid Ads,Paid Ads,Web Development,CUSTOM,Other,Web Development
Technology
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Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

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