I doubled and tripled conversions on the funnels for several campaigns designed to attract new students to the school and mentees to the mentorship. Plus, clients often said that I "nailed it" on projects, and they loved my work.

Auroriele H.

Mayple Vetted

expert

The Challenge

OnlineDrea is a boutique social media marketing agency, social media school, and mentorship program. I came on as a freelance conversion copywriter in September 2021 to write for the agency's clients and programs.


My challenge was to increase conversions on campaign copy for the school and mentorship program and keep clients happy.

The Process

Previously, the agency was not leveraging voice-of-customer (VOC) data to improve conversions. I added VOC research to the process for writing campaign copy, as well as introduced other best practices to optimize the copy for better conversions:





  • Calls-to-value instead of calls-to-action where appropriate
  • Shorter subject lines designed to pique curiosity or highlight outcomes/benefits
  • Direct response copywriting frameworks
  • Recommendations to optimize user experience

The Solution

I doubled and tripled conversions on the funnels for several campaigns designed to attract new students to the school and mentees to the mentorship. Plus, clients often said that I "nailed it" on projects, and they loved my work.

Skills Used

Copywriting

Industry

Education

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