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I doubled and tripled conversions on the funnels for several campaigns designed to attract new students to the school and mentees to the mentorship. Plus, clients often said that I "nailed it" on projects, and they loved my work.
OnlineDrea is a boutique social media marketing agency, social media school, and mentorship program. I came on as a freelance conversion copywriter in September 2021 to write for the agency's clients and programs.
My challenge was to increase conversions on campaign copy for the school and mentorship program and keep clients happy.
Previously, the agency was not leveraging voice-of-customer (VOC) data to improve conversions. I added VOC research to the process for writing campaign copy, as well as introduced other best practices to optimize the copy for better conversions:
I doubled and tripled conversions on the funnels for several campaigns designed to attract new students to the school and mentees to the mentorship. Plus, clients often said that I "nailed it" on projects, and they loved my work.
Copywriting
Education
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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