I doubled and tripled conversions on the funnels for several campaigns designed to attract new students to the school and mentees to the mentorship. Plus, clients often said that I "nailed it" on projects, and they loved my work.
expert
OnlineDrea is a boutique social media marketing agency, social media school, and mentorship program. I came on as a freelance conversion copywriter in September 2021 to write for the agency's clients and programs.
My challenge was to increase conversions on campaign copy for the school and mentorship program and keep clients happy.
Previously, the agency was not leveraging voice-of-customer (VOC) data to improve conversions. I added VOC research to the process for writing campaign copy, as well as introduced other best practices to optimize the copy for better conversions:
I doubled and tripled conversions on the funnels for several campaigns designed to attract new students to the school and mentees to the mentorship. Plus, clients often said that I "nailed it" on projects, and they loved my work.
Copywriting
Education
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ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.
