Acquired by Capital One in 2018.

0.8
CPI

Alex L.

Mayple Vetted

expert

The Challenge

Paribus is a price-tracking app that automatically refunds the difference if there is a price drop on any of the customer's purchases. Alex managed and executed the online marketing strategy and customer acquisition efforts with a budget of $1.1 million per month. Within 6 months, Paribus grew from 60,000 to 900,000 users and then got acquired by Capital One.

The Process

Alex directed the full paid media strategy and execution leading to a 45% increase in conversions for the business and lowered customer acquisition cost by 30% in two months

The Solution

Acquired by Capital One in 2018.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Technology

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