Acquired by Capital One in 2018.


Alex L.

Mayple Vetted


The Challenge

Paribus is a price-tracking app that automatically refunds the difference if there is a price drop on any of the customer's purchases. Alex managed and executed the online marketing strategy and customer acquisition efforts with a budget of $1.1 million per month. Within 6 months, Paribus grew from 60,000 to 900,000 users and then got acquired by Capital One.

The Process

Alex directed the full paid media strategy and execution leading to a 45% increase in conversions for the business and lowered customer acquisition cost by 30% in two months

The Solution

Acquired by Capital One in 2018.

Skills Used

Paid Ads,Paid Ads,Paid Ads



See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

NBA Top Shot

  • Answer 1001 user analytics questions
  • Determine product adoption
  • Discover user activation metric
  • Measure activation
  • Manage data sources and connections
  • Track campaign performance


This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.


Develop a brand image and online pressence.



Periodic Audio

Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts. 

The creative was fun, very quirky and showcased the brands unique personality.