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Paribus is a price-tracking app that automatically refunds the difference if there is a price drop on any of the customer's purchases. Alex managed and executed the online marketing strategy and customer acquisition efforts with a budget of $1.1 million per month. Within 6 months, Paribus grew from 60,000 to 900,000 users and then got acquired by Capital One.
Alex directed the full paid media strategy and execution leading to a 45% increase in conversions for the business and lowered customer acquisition cost by 30% in two months
Acquired by Capital One in 2018.
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BeachCult, a vibrant, elegant, swimwear and apparel brand needed an online presence to match. I loved working with this client to design and develop their online store with a look and feel that is in line with their brand image and appeals to their audience.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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