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Exponential Results - IT Startup
I setup PPC campaigns with targeted landing pages for this IT startup, and quickly grew their campaigns to produce over 4000 leads per day, with a conversion rate of over 10%.
Regional Bank Client
For this major northeast regional banking client we improved their online lead generation by 55% year over year through revised campaign strategies.
Travel Client
For this travel client we improved online leads by 59% and reduced cost per lead by 31%
compared to same 90 day period last year.
Legal Client
For this law firm specializing in regulatory law we produced 63 leads year to date at a very low average cost per lead for legal campaigns.
Additional Case Studies Including Data Sets Available On Request.
My clients often need a more strategic approach to increasing profitability through paid media and require someone with extensive experience in increasing conversion rates, and scaling campaigns, while maintaining brand equity and voice.
My process is unique with each client. First step is to audit existing media and analytics, then discuss goals/objectives, conduct SWAT analysis, then conceptualize/build/execute any new initiatives, then report back to stakeholders on an ongoing basis.
Exponential Results - IT Startup
I setup PPC campaigns with targeted landing pages for this IT startup, and quickly grew their campaigns to produce over 4000 leads per day, with a conversion rate of over 10%.
Regional Bank Client
For this major northeast regional banking client we improved their online lead generation by 55% year over year through revised campaign strategies.
Travel Client
For this travel client we improved online leads by 59% and reduced cost per lead by 31%
compared to same 90 day period last year.
Legal Client
For this law firm specializing in regulatory law we produced 63 leads year to date at a very low average cost per lead for legal campaigns.
Additional Case Studies Including Data Sets Available On Request.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO
Beauty
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Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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