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Exponential Results - IT Startup
I setup PPC campaigns with targeted landing pages for this IT startup, and quickly grew their campaigns to produce over 4000 leads per day, with a conversion rate of over 10%.
Regional Bank Client
For this major northeast regional banking client we improved their online lead generation by 55% year over year through revised campaign strategies.
Travel Client
For this travel client we improved online leads by 59% and reduced cost per lead by 31%
compared to same 90 day period last year.
Legal Client
For this law firm specializing in regulatory law we produced 63 leads year to date at a very low average cost per lead for legal campaigns.
Additional Case Studies Including Data Sets Available On Request.
My clients often need a more strategic approach to increasing profitability through paid media and require someone with extensive experience in increasing conversion rates, and scaling campaigns, while maintaining brand equity and voice.
My process is unique with each client. First step is to audit existing media and analytics, then discuss goals/objectives, conduct SWAT analysis, then conceptualize/build/execute any new initiatives, then report back to stakeholders on an ongoing basis.
Exponential Results - IT Startup
I setup PPC campaigns with targeted landing pages for this IT startup, and quickly grew their campaigns to produce over 4000 leads per day, with a conversion rate of over 10%.
Regional Bank Client
For this major northeast regional banking client we improved their online lead generation by 55% year over year through revised campaign strategies.
Travel Client
For this travel client we improved online leads by 59% and reduced cost per lead by 31%
compared to same 90 day period last year.
Legal Client
For this law firm specializing in regulatory law we produced 63 leads year to date at a very low average cost per lead for legal campaigns.
Additional Case Studies Including Data Sets Available On Request.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO
Beauty
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Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.
TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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