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Exponential Results - IT Startup
I setup PPC campaigns with targeted landing pages for this IT startup, and quickly grew their campaigns to produce over 4000 leads per day, with a conversion rate of over 10%.
Regional Bank Client
For this major northeast regional banking client we improved their online lead generation by 55% year over year through revised campaign strategies.
Travel Client
For this travel client we improved online leads by 59% and reduced cost per lead by 31%
compared to same 90 day period last year.
Legal Client
For this law firm specializing in regulatory law we produced 63 leads year to date at a very low average cost per lead for legal campaigns.
Additional Case Studies Including Data Sets Available On Request.
My clients often need a more strategic approach to increasing profitability through paid media and require someone with extensive experience in increasing conversion rates, and scaling campaigns, while maintaining brand equity and voice.
My process is unique with each client. First step is to audit existing media and analytics, then discuss goals/objectives, conduct SWAT analysis, then conceptualize/build/execute any new initiatives, then report back to stakeholders on an ongoing basis.
Exponential Results - IT Startup
I setup PPC campaigns with targeted landing pages for this IT startup, and quickly grew their campaigns to produce over 4000 leads per day, with a conversion rate of over 10%.
Regional Bank Client
For this major northeast regional banking client we improved their online lead generation by 55% year over year through revised campaign strategies.
Travel Client
For this travel client we improved online leads by 59% and reduced cost per lead by 31%
compared to same 90 day period last year.
Legal Client
For this law firm specializing in regulatory law we produced 63 leads year to date at a very low average cost per lead for legal campaigns.
Additional Case Studies Including Data Sets Available On Request.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO
Beauty
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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