Procter And Gamble (Olay.com) Case Study

The Challenge

My clients often need a more strategic approach to increasing profitability through paid media and require someone with extensive experience in increasing conversion rates, and scaling campaigns, while maintaining brand equity and voice.

The Process

My process is unique with each client. First step is to audit existing media and analytics, then discuss goals/objectives, conduct SWAT analysis, then conceptualize/build/execute any new initiatives, then report back to stakeholders on an ongoing basis.

The Solution

Exponential Results - IT Startup

I setup PPC campaigns with targeted landing pages for this IT startup, and quickly grew their campaigns to produce over 4000 leads per day, with a conversion rate of over 10%.

Regional Bank Client

For this major northeast regional banking client we improved their online lead generation by 55% year over year through revised campaign strategies.

Travel Client

For this travel client we improved online leads by 59% and reduced cost per lead by 31%

compared to same 90 day period last year.

Legal Client

For this law firm specializing in regulatory law we produced 63 leads year to date at a very low average cost per lead for legal campaigns.

Additional Case Studies Including Data Sets Available On Request.

Website

http://olay.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO

Industry

Beauty

Results by the numbers

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