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When I first started working with Slick Gorilla, they had already been achieving impressive growth rates and acquisition numbers but were looking for a digital marketing partner to help accelerate them to the next level, whilst improving on key efficiency metrics, such as ROAS and CPA.
They were also expanding their territory reach, having already launched in UK and US, I helped managed the launch of digital activity in EU and AUS.
In my time on the brand, I have achieved increased brand growth with impressive simultaneous efficiency metric improvements. Helping take the brand forward leaps and bounds via
Facebook, Instagram and TikTok ads and Google PPC.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Beauty
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
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