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100% YoY organic search growth
Millions in sales during the pandemic
Starbucks Coffee at home is the online direct-to-consumer website under the Starbucks umbrella. They handled the e-commerce side of Starbucks for Google, Amazon, Walmart, and Target.
As the lead SEO on the job I was tasked with improving their organic search presence, increasing traffic, and improving sales.
While working on the Starbucks account I was able to improve organic search traffic 100% YoY and help them rank for 30,000 different keywords and phrases.
Most people think SEO is just a bunch of keywords but it's more than that. Keywords get you to the site while great UX keeps you there. Google is constantly measuring user behavior and assigning your website a grade according to that. I was able to work with the UX team to ensure content was presented in a way that kept people on the site and interacting with content which ultimately improved rankings.
Google also prefers that you are constantly updating your website with new content which is what we did on a quarterly basis. Of course, the small details like title tags and meta descriptions also matter.
100% YoY organic search growth
Millions in sales during the pandemic
SEO
Food & Drink
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The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
BotCake is a fantastic company that provides digital avatars for business websites. BotCake was in need of Landing Page copy that would highlight their personality-packed brand-voice while staying professional and compelling.
Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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