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100% YoY organic search growth
Millions in sales during the pandemic
Starbucks Coffee at home is the online direct-to-consumer website under the Starbucks umbrella. They handled the e-commerce side of Starbucks for Google, Amazon, Walmart, and Target.
As the lead SEO on the job I was tasked with improving their organic search presence, increasing traffic, and improving sales.
While working on the Starbucks account I was able to improve organic search traffic 100% YoY and help them rank for 30,000 different keywords and phrases.
Most people think SEO is just a bunch of keywords but it's more than that. Keywords get you to the site while great UX keeps you there. Google is constantly measuring user behavior and assigning your website a grade according to that. I was able to work with the UX team to ensure content was presented in a way that kept people on the site and interacting with content which ultimately improved rankings.
Google also prefers that you are constantly updating your website with new content which is what we did on a quarterly basis. Of course, the small details like title tags and meta descriptions also matter.
100% YoY organic search growth
Millions in sales during the pandemic
SEO
Food & Drink
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HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
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