too early to report results

The Challenge

This is a new client with no clear plan.

The website is unorganized.

This present many opportunities for improvments and growth

The Process

The Solution

too early to report results

Skills Used

Content Marketing,Copywriting,Marketing Strategy,Other,SEO

Industry

Health & Wellness

Results by the numbers

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Premier Food Safety

This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.


We faced several challenges.


  • They target restaurant employees and we were in the middle of a pandemic
  • The user experience of the website was not optimal
  • We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.


Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

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Novo Mundo

The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.

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Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.


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