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Thread The Word has increased their month on month revenue by 20% in line with the revenue projects set out at the beginning of the project. The month on month revenue continues to grow as they take more market share in Australia.
Thread The Word is a relatively new brand having launched in 2021. The company tested the market through 2021 and were happy there was a viable market for the product and commenced a larger marketing effort at the start of 2022
The brand was in a position to scale and wanted to ensure they were the first choice brand for personalised baby blankets. The launch plan concentrated efforts on Australia for the first 2 month, followed by expansion plans to the USA.
The initial challenge was to ensure we knew who exactly was buying the product and what ads creative would resonate. The initial impression was the this product would be bought as a gift for new mums and babies. However, it turned out the over 75% of customers were mums buying the product for their own baby.
As the PPC expert, I developed a digital strategy to increase revenue through the use of paid ads. Facebook Ads and Google Ads were the first choice platforms based on the desired audience and the reach we could achieve.
I created a logical creative testing framework that would ensure I could scale the ads after establishing which was the best combination of visual creative and copywriting.
Based on the current best practice guidelines, Facebook audiences were kept quite broad to allow the algorithm to determine the best approach for the ads.
Google Ads and Google Shopping campaigns were created and have been operating consistently, proving to be the most effective channel due to customer's search intent.
Thread The Word has increased their month on month revenue by 20% in line with the revenue projects set out at the beginning of the project. The month on month revenue continues to grow as they take more market share in Australia.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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