Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Thread The Word has increased their month on month revenue by 20% in line with the revenue projects set out at the beginning of the project. The month on month revenue continues to grow as they take more market share in Australia.
Thread The Word is a relatively new brand having launched in 2021. The company tested the market through 2021 and were happy there was a viable market for the product and commenced a larger marketing effort at the start of 2022
The brand was in a position to scale and wanted to ensure they were the first choice brand for personalised baby blankets. The launch plan concentrated efforts on Australia for the first 2 month, followed by expansion plans to the USA.
The initial challenge was to ensure we knew who exactly was buying the product and what ads creative would resonate. The initial impression was the this product would be bought as a gift for new mums and babies. However, it turned out the over 75% of customers were mums buying the product for their own baby.
As the PPC expert, I developed a digital strategy to increase revenue through the use of paid ads. Facebook Ads and Google Ads were the first choice platforms based on the desired audience and the reach we could achieve.
I created a logical creative testing framework that would ensure I could scale the ads after establishing which was the best combination of visual creative and copywriting.
Based on the current best practice guidelines, Facebook audiences were kept quite broad to allow the algorithm to determine the best approach for the ads.
Google Ads and Google Shopping campaigns were created and have been operating consistently, proving to be the most effective channel due to customer's search intent.
Thread The Word has increased their month on month revenue by 20% in line with the revenue projects set out at the beginning of the project. The month on month revenue continues to grow as they take more market share in Australia.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Baby
Put your e-mail in and we'll arrange a consultation call for you
ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.
Longevity is rare in digital marketing. Our team is proud to have managed Weebly’s affiliate program continuously since 2012. At that time the program was underperforming and almost unknown.
After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
