1
CPM

The Challenge

People buy the ice-cream they like and usually on summer time. How do we brand ice-cream for winter?

The Process

Who's afraid of ice-creams on winter time? We have a whole cute video campaign laughing about the "fears" in people's mind. It wasn't an e-com campaign because the customer buy this at a physical store but we matched the ice-cream freezers to the branding to attracted more customer during winter time. I targeted the campaign for parents who are the one's buying the products (on YouTube and skippable instream ads)

The Solution

Skills Used

Paid Ads,Branding

Industry

Food & Drink

Results by the numbers

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The challenge for this project was that the client has never ran any ads on social and had no prior data to leverage. The client also didn't know if there was a market for his product on social.

Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

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How did we get these results?

With Our Process = Test. Analyze. Tweak. Scale.


PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.



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