1
CPM

Limor G.

Mayple Vetted

expert

The Challenge

People buy the ice-cream they like and usually on summer time. How do we brand ice-cream for winter?

The Process

Who's afraid of ice-creams on winter time? We have a whole cute video campaign laughing about the "fears" in people's mind. It wasn't an e-com campaign because the customer buy this at a physical store but we matched the ice-cream freezers to the branding to attracted more customer during winter time. I targeted the campaign for parents who are the one's buying the products (on YouTube and skippable instream ads)

The Solution

Skills Used

Paid Ads,Branding

Industry

Food & Drink

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