Higher rankings over time.
Increased organic trafic.
We started to see organic trafic coming through brand searches
we started with no brand and no products.
The FR industry is highly competative and regulated so getting traction required
creating new products.
Gaining brand recognition was challanging using just organic trafic.
The brand was recently sold for 1.5 million
Constant research of new trend and products in the industry.
Adding internal and extenal content to build authority.
Building a mailing list to generate more sales.
Over the years we saw a growth across all channels and gaining organic trafic month to month.
Higher rankings over time.
Increased organic trafic.
We started to see organic trafic coming through brand searches
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
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