
Higher rankings over time.
Increased organic trafic.
We started to see organic trafic coming through brand searches
we started with no brand and no products.
The FR industry is highly competative and regulated so getting traction required
creating new products.
Gaining brand recognition was challanging using just organic trafic.
The brand was recently sold for 1.5 million
Constant research of new trend and products in the industry.
Adding internal and extenal content to build authority.
Building a mailing list to generate more sales.
Over the years we saw a growth across all channels and gaining organic trafic month to month.
Higher rankings over time.
Increased organic trafic.
We started to see organic trafic coming through brand searches
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.