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Higher rankings over time.
Increased organic trafic.
We started to see organic trafic coming through brand searches
we started with no brand and no products.
The FR industry is highly competative and regulated so getting traction required
creating new products.
Gaining brand recognition was challanging using just organic trafic.
The brand was recently sold for 1.5 million
Constant research of new trend and products in the industry.
Adding internal and extenal content to build authority.
Building a mailing list to generate more sales.
Over the years we saw a growth across all channels and gaining organic trafic month to month.
Higher rankings over time.
Increased organic trafic.
We started to see organic trafic coming through brand searches
SEO,Content Marketing,CRO,Copywriting,Marketing Strategy,Web Development
Style & Fashion
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As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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