The results were outstanding:




  • Email & SMS revenues grew by 40% year-over-year
  • Channel engagement increased by 200% in over a three year period
  • Send volume decreased by 50% (sent fewer emails, made more revenue)
  • Unsubscribes decreased by 20% (better emails = fewer unsubs)


The results transcended simply email & SMS. Adorama eventually became recognized as a place for content creators to grow into professionals due to our email, SMS and CRM strategy that was helpful, expert-driven and personal.

HiFlyer Digital

Mayple Vetted

agency

The Challenge

Adorama, a mid-market electronics retailer, suffered from a merchant-driven, batch and blast approach to their email, SMS and CRM strategy, de-prioritizing the customer experience and journey. Adorama's heavily promotional, product-centric approach resulted in high churn rates, low subscription rates and decreasing email & SMS engagement.

The Process

I created a comprehensive 360º customer-centric turnaround of their email & SMS program by implementing a few core strategic pillars:




  • Strong Tech Stack: I onboarded a new ESP, integrated third-party tools and staffed our team with customer-first data driven experts to run the tech.
  • Segmentation + Personalization: I refocused our campaigns, automations and journeys to excel in customer segmentation and personalization, leveraging recommendations, AI and machine-learning to personalize on a 1:1 level.
  • Automation + Multiplication: once I perfected our campaign and day-to-day process, we scaled our winning campaigns / journeys using automation, multiplying the experience across different product lines, cohorts and lifecycle stages.


In addition, I was able to get buy-in from the merchant teams - as well as IT, Customer Service and Ops - enabling me to create more robust campaigns that blended product expertise with customer-centrism, resulting in a fantastic cross-channel and omni-channel experience for our customers.

The Solution

The results were outstanding:




  • Email & SMS revenues grew by 40% year-over-year
  • Channel engagement increased by 200% in over a three year period
  • Send volume decreased by 50% (sent fewer emails, made more revenue)
  • Unsubscribes decreased by 20% (better emails = fewer unsubs)


The results transcended simply email & SMS. Adorama eventually became recognized as a place for content creators to grow into professionals due to our email, SMS and CRM strategy that was helpful, expert-driven and personal.

Skills Used

Email Marketing

Industry

Electronics

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Halo Headbands

We have a fantastic product, how do we make it more well known?

American Broker Management

Website Design and Development Services.


Build a website that looks pretty, modern and profesional.


Made for performance, SEO, visibility, and made to grow businesses and their presences.

4.5

ROAS

Mova Cycling

This customer wanted to launch their products in the US and also collecting new followers for their social media accounts. They already had success on Kickstarter but no sales yet in their online store

Well Told Health

  • Aggressively expand market share and scale growth
  • Support retail growth of key retailers & key hyper targeted audiences