The results were outstanding:




  • Email & SMS revenues grew by 40% year-over-year
  • Channel engagement increased by 200% in over a three year period
  • Send volume decreased by 50% (sent fewer emails, made more revenue)
  • Unsubscribes decreased by 20% (better emails = fewer unsubs)


The results transcended simply email & SMS. Adorama eventually became recognized as a place for content creators to grow into professionals due to our email, SMS and CRM strategy that was helpful, expert-driven and personal.

The Challenge

Adorama, a mid-market electronics retailer, suffered from a merchant-driven, batch and blast approach to their email, SMS and CRM strategy, de-prioritizing the customer experience and journey. Adorama's heavily promotional, product-centric approach resulted in high churn rates, low subscription rates and decreasing email & SMS engagement.

The Process

I created a comprehensive 360º customer-centric turnaround of their email & SMS program by implementing a few core strategic pillars:




  • Strong Tech Stack: I onboarded a new ESP, integrated third-party tools and staffed our team with customer-first data driven experts to run the tech.
  • Segmentation + Personalization: I refocused our campaigns, automations and journeys to excel in customer segmentation and personalization, leveraging recommendations, AI and machine-learning to personalize on a 1:1 level.
  • Automation + Multiplication: once I perfected our campaign and day-to-day process, we scaled our winning campaigns / journeys using automation, multiplying the experience across different product lines, cohorts and lifecycle stages.


In addition, I was able to get buy-in from the merchant teams - as well as IT, Customer Service and Ops - enabling me to create more robust campaigns that blended product expertise with customer-centrism, resulting in a fantastic cross-channel and omni-channel experience for our customers.

The Solution

The results were outstanding:




  • Email & SMS revenues grew by 40% year-over-year
  • Channel engagement increased by 200% in over a three year period
  • Send volume decreased by 50% (sent fewer emails, made more revenue)
  • Unsubscribes decreased by 20% (better emails = fewer unsubs)


The results transcended simply email & SMS. Adorama eventually became recognized as a place for content creators to grow into professionals due to our email, SMS and CRM strategy that was helpful, expert-driven and personal.

Skills Used

Email Marketing

Industry

Electronics

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.7

ROAS

The Hundreds

Their challenge was that they are unable to scale new users acquisitions.

NAWS

Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%

GreenBuildSA

Develop a brand image and online pressence.

0.36

CPL

Shell

  • Defining the global media strategy and playbook based on business goals for Existing and New customers through direct and indirect channels using ATL-BTL media. Supervising the execution of media campaigns to drive growth for the business through media, launching new products and services across 16 different markets integrated with CRM and Sales. 
  • Defining customer segmentation and audience-data strategy; identifying personas, and segments, user journey and selection of media-data-channels to target.
  • Driving growth and improving conversion rate by planning testing roadmaps through paid and owned channels and data sources: Paid social / Facebook and Linkedin, Programmatic display, ABM, Paid search, email marketing automation (Pardot) and landing pages.
  • Reporting and success measurement: Standardizing ways to measure success through the whole funnel, identifying metrics and set of media and performance reports.
  • Driving digital transformation by developing media training, generating content and presenting it live and via mobile app formats, focused in 2 main areas: Media planning (process-focused) and media strategy (strategy-focused) delivered to 22 local markets.


Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.