The results were outstanding:




  • Email & SMS revenues grew by 40% year-over-year
  • Channel engagement increased by 200% in over a three year period
  • Send volume decreased by 50% (sent fewer emails, made more revenue)
  • Unsubscribes decreased by 20% (better emails = fewer unsubs)


The results transcended simply email & SMS. Adorama eventually became recognized as a place for content creators to grow into professionals due to our email, SMS and CRM strategy that was helpful, expert-driven and personal.

The Challenge

Adorama, a mid-market electronics retailer, suffered from a merchant-driven, batch and blast approach to their email, SMS and CRM strategy, de-prioritizing the customer experience and journey. Adorama's heavily promotional, product-centric approach resulted in high churn rates, low subscription rates and decreasing email & SMS engagement.

The Process

I created a comprehensive 360º customer-centric turnaround of their email & SMS program by implementing a few core strategic pillars:




  • Strong Tech Stack: I onboarded a new ESP, integrated third-party tools and staffed our team with customer-first data driven experts to run the tech.
  • Segmentation + Personalization: I refocused our campaigns, automations and journeys to excel in customer segmentation and personalization, leveraging recommendations, AI and machine-learning to personalize on a 1:1 level.
  • Automation + Multiplication: once I perfected our campaign and day-to-day process, we scaled our winning campaigns / journeys using automation, multiplying the experience across different product lines, cohorts and lifecycle stages.


In addition, I was able to get buy-in from the merchant teams - as well as IT, Customer Service and Ops - enabling me to create more robust campaigns that blended product expertise with customer-centrism, resulting in a fantastic cross-channel and omni-channel experience for our customers.

The Solution

The results were outstanding:




  • Email & SMS revenues grew by 40% year-over-year
  • Channel engagement increased by 200% in over a three year period
  • Send volume decreased by 50% (sent fewer emails, made more revenue)
  • Unsubscribes decreased by 20% (better emails = fewer unsubs)


The results transcended simply email & SMS. Adorama eventually became recognized as a place for content creators to grow into professionals due to our email, SMS and CRM strategy that was helpful, expert-driven and personal.

Skills Used

Email Marketing

Industry

Electronics

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

6

ROAS

Bamboobies

Bamboobies is brand all about motherhood. They target expecting moms and new moms with various products for mom & baby, including pre and postpartum accessories, clothing, breastfeeding products, etc. We started working with Bamboobies primarily on marketing strategy, SEO and paid media advertising (Google Shopping) initiatives with an overall objective to increase brand awareness and online digital sales in the marketplace.

1

ROAS

Georgiemane

Improve ROAS and allow the owner to focus on other aspects of the business.

Escape

Develop this start-up brand online and attract a new audience to their events.

0.04

ROAS

Pins 4 Profit

Pinterest ads present a unique set of challenges with tracking. We have worked together with a world renowned engineering & development team as well as the internal Pinterest engineering & development team to create the most powerful & accurate tracking solution for Pinterest ads on the market!

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.