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After 3 months, the firm's website was in position three in the search results; I increased their followers on their social accounts; and I boosted conversions from their email offers.
expert
Allen, Flatt, Ballidis, and Leslie is a law firm. When I started in 2010, they needed in-house support for content marketing and digital marketing; specifically, they wanted to boost their website's ranking in the search results and drive conversions from their email offers.
I implemented SEO best practices to write their webpages and blogs; created social media accounts and a strategy for posting to build the firm's authority in the local legal space; and setup email flows in Infusionsoft for their offers.
After 3 months, the firm's website was in position three in the search results; I increased their followers on their social accounts; and I boosted conversions from their email offers.
Copywriting,Content Marketing,Email Marketing,Social Media Management
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
