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Over 2 years, we implemented an extremely effective lead generation process, accounting for every dollar spent on digital ads and SEO. From lead generation, call-tracking, conversion, and lifetime value, we could establish an accurate CPA for each service and every region. The ongoing insight continues to improve performance week after week.
Alliance Environmental is one of the most experienced remediation companies in the West. With over 120 million in annual revenue and over 12 branches across California, they rely heavily on digital marketing to drive qualified leads for all their services.
Our multi-prong approach, combining SEO and PPC, focused on the most demanded services in each branch. By understanding each region, we established a lower cost per acquisition (CPA) and higher ROI. Our SEO strategy focuses on quality content, offering value and credibility to potential clients, covering short and long-tail keywords and local SEO.
Over 2 years, we implemented an extremely effective lead generation process, accounting for every dollar spent on digital ads and SEO. From lead generation, call-tracking, conversion, and lifetime value, we could establish an accurate CPA for each service and every region. The ongoing insight continues to improve performance week after week.
SEO,Paid Ads
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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