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Over 2 years, we implemented an extremely effective lead generation process, accounting for every dollar spent on digital ads and SEO. From lead generation, call-tracking, conversion, and lifetime value, we could establish an accurate CPA for each service and every region. The ongoing insight continues to improve performance week after week.
Alliance Environmental is one of the most experienced remediation companies in the West. With over 120 million in annual revenue and over 12 branches across California, they rely heavily on digital marketing to drive qualified leads for all their services.
Our multi-prong approach, combining SEO and PPC, focused on the most demanded services in each branch. By understanding each region, we established a lower cost per acquisition (CPA) and higher ROI. Our SEO strategy focuses on quality content, offering value and credibility to potential clients, covering short and long-tail keywords and local SEO.
Over 2 years, we implemented an extremely effective lead generation process, accounting for every dollar spent on digital ads and SEO. From lead generation, call-tracking, conversion, and lifetime value, we could establish an accurate CPA for each service and every region. The ongoing insight continues to improve performance week after week.
SEO,Paid Ads
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Meta search that was disrupting the industry by offering special deals and global reach partnerships.
Momondo had received a $30M investment to scale up their business globally.
They had defined target growth goals for specific markets where opportunity had been identified.
Launched different products to the market such as flight search, hotel search, car rental and packages.
They also launched an app and a newsletter as a way to reengage with the audience.
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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