Migrated website to a new CMS (WooCommerce).

Needed SEO structure set-out which tied into Google ads and paid search.

The biggest challenge was mapping out the way people search and creating landing pages to match search intent.

• High competition in sports and fitness (resistance bands) in UK & USA
• Low brand awareness
• High cost per sale with very few purchases

My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

• Build out a list of influencers and models to work with F45 Chiswick location and increase brand awareness.