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This is an ongoing project in it's early stages. To date we have proved there is a receptive audience who are willing to download the app and engage with the service.
Cos per install is in line with targets for launch.
ample.earth are a new tech brand with the mission to help shoppers understand the sustainable impact of the brands they shop with. I commenced with the brand as they were launching the product and as a result the challenge with this brand was gaining users at the target rate while growing the awareness of the brand in the market.
I am responsible for the PPC, currently focussed on Facebook and Instagram, with plans to expand to Google Ads and LinkedIn Ads in the near future.
As a new brand with no awareness in the market, I created a mix of very top of funnel activity in the way of video view campaigns, coupled with app conversion campaigns directing users to download the IOS app.
Given the reach of video campaigns these were effective in delivering ads to large numbers of people, thus creating a good audience size to target in retargeting campaigns.
This is an ongoing project in it's early stages. To date we have proved there is a receptive audience who are willing to download the app and engage with the service.
Cos per install is in line with targets for launch.
Paid Ads,Paid Ads
Technology
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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