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This is an ongoing project in it's early stages. To date we have proved there is a receptive audience who are willing to download the app and engage with the service.
Cos per install is in line with targets for launch.
ample.earth are a new tech brand with the mission to help shoppers understand the sustainable impact of the brands they shop with. I commenced with the brand as they were launching the product and as a result the challenge with this brand was gaining users at the target rate while growing the awareness of the brand in the market.
I am responsible for the PPC, currently focussed on Facebook and Instagram, with plans to expand to Google Ads and LinkedIn Ads in the near future.
As a new brand with no awareness in the market, I created a mix of very top of funnel activity in the way of video view campaigns, coupled with app conversion campaigns directing users to download the IOS app.
Given the reach of video campaigns these were effective in delivering ads to large numbers of people, thus creating a good audience size to target in retargeting campaigns.
This is an ongoing project in it's early stages. To date we have proved there is a receptive audience who are willing to download the app and engage with the service.
Cos per install is in line with targets for launch.
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