I was the head of marketing for Tailor Brands, and I joined the startup day 0. Tailor is an automated logo design tool - you come to Tailor, enter some information about your brand, and we would design a logo instantly. The market didn't exist, so I had to carve out our niche.

The client organizes fun tournaments for college students around the US.

Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.

Challenges

1. Starting From Scratch: No reference to what exactly the client wanted.
2. No Clarity: The client has still not refined their messaging.
3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.

They were getting poor results with Facebook & Instagram ads

Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.

While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.