
Within 3 months of working together we took the site which was brand new and didn't rank for any keyword to ranking on page 1 of Google for 10 out of 12 of our first round of target products. This has led to a steady stream of organic visitors to the clients site as well as organic product purchases.
Anytime Pest Elimination is a pest control company located in Houston, Texas. They wanted to expand their business and offer do it yourself pest products to home owners around the country. In preparing to launch their site they reached out for assistance in building out their SEO for their brand new website in order to help potential customers find their products through search engines.
I ran a technical site audit and provided all recommendations needed in order to make sure the site was easily found, crawled and indexed. Next I set up both Google Analytics and Search Console so we would be able to track the work we were doing and have data to back up our decisions. I then ran keyword research for each product on their site and found keywords with search volume to optimize each product for. We then ran the competitive research for each keyword and wrote updated content for each page in order to make it competitive and able to rank for the target keyword. Finally we ran an aggressive, off-page SEO campaign to acquire backlinks to our products page to help boost the authority for each of our product pages.
Within 3 months of working together we took the site which was brand new and didn't rank for any keyword to ranking on page 1 of Google for 10 out of 12 of our first round of target products. This has led to a steady stream of organic visitors to the clients site as well as organic product purchases.
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Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.

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