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Within 3 months of working together we took the site which was brand new and didn't rank for any keyword to ranking on page 1 of Google for 10 out of 12 of our first round of target products. This has led to a steady stream of organic visitors to the clients site as well as organic product purchases.
Anytime Pest Elimination is a pest control company located in Houston, Texas. They wanted to expand their business and offer do it yourself pest products to home owners around the country. In preparing to launch their site they reached out for assistance in building out their SEO for their brand new website in order to help potential customers find their products through search engines.
I ran a technical site audit and provided all recommendations needed in order to make sure the site was easily found, crawled and indexed. Next I set up both Google Analytics and Search Console so we would be able to track the work we were doing and have data to back up our decisions. I then ran keyword research for each product on their site and found keywords with search volume to optimize each product for. We then ran the competitive research for each keyword and wrote updated content for each page in order to make it competitive and able to rank for the target keyword. Finally we ran an aggressive, off-page SEO campaign to acquire backlinks to our products page to help boost the authority for each of our product pages.
Within 3 months of working together we took the site which was brand new and didn't rank for any keyword to ranking on page 1 of Google for 10 out of 12 of our first round of target products. This has led to a steady stream of organic visitors to the clients site as well as organic product purchases.
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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