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Within 3 months of working together we took the site which was brand new and didn't rank for any keyword to ranking on page 1 of Google for 10 out of 12 of our first round of target products. This has led to a steady stream of organic visitors to the clients site as well as organic product purchases.
Anytime Pest Elimination is a pest control company located in Houston, Texas. They wanted to expand their business and offer do it yourself pest products to home owners around the country. In preparing to launch their site they reached out for assistance in building out their SEO for their brand new website in order to help potential customers find their products through search engines.
I ran a technical site audit and provided all recommendations needed in order to make sure the site was easily found, crawled and indexed. Next I set up both Google Analytics and Search Console so we would be able to track the work we were doing and have data to back up our decisions. I then ran keyword research for each product on their site and found keywords with search volume to optimize each product for. We then ran the competitive research for each keyword and wrote updated content for each page in order to make it competitive and able to rank for the target keyword. Finally we ran an aggressive, off-page SEO campaign to acquire backlinks to our products page to help boost the authority for each of our product pages.
Within 3 months of working together we took the site which was brand new and didn't rank for any keyword to ranking on page 1 of Google for 10 out of 12 of our first round of target products. This has led to a steady stream of organic visitors to the clients site as well as organic product purchases.
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Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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