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Within 3 months of working together we took the site which was brand new and didn't rank for any keyword to ranking on page 1 of Google for 10 out of 12 of our first round of target products. This has led to a steady stream of organic visitors to the clients site as well as organic product purchases.
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Anytime Pest Elimination is a pest control company located in Houston, Texas. They wanted to expand their business and offer do it yourself pest products to home owners around the country. In preparing to launch their site they reached out for assistance in building out their SEO for their brand new website in order to help potential customers find their products through search engines.
I ran a technical site audit and provided all recommendations needed in order to make sure the site was easily found, crawled and indexed. Next I set up both Google Analytics and Search Console so we would be able to track the work we were doing and have data to back up our decisions. I then ran keyword research for each product on their site and found keywords with search volume to optimize each product for. We then ran the competitive research for each keyword and wrote updated content for each page in order to make it competitive and able to rank for the target keyword. Finally we ran an aggressive, off-page SEO campaign to acquire backlinks to our products page to help boost the authority for each of our product pages.
Within 3 months of working together we took the site which was brand new and didn't rank for any keyword to ranking on page 1 of Google for 10 out of 12 of our first round of target products. This has led to a steady stream of organic visitors to the clients site as well as organic product purchases.
SEO,Content Marketing,Other
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They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
