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Within 3 months of working together we took the site which was brand new and didn't rank for any keyword to ranking on page 1 of Google for 10 out of 12 of our first round of target products. This has led to a steady stream of organic visitors to the clients site as well as organic product purchases.
Anytime Pest Elimination is a pest control company located in Houston, Texas. They wanted to expand their business and offer do it yourself pest products to home owners around the country. In preparing to launch their site they reached out for assistance in building out their SEO for their brand new website in order to help potential customers find their products through search engines.
I ran a technical site audit and provided all recommendations needed in order to make sure the site was easily found, crawled and indexed. Next I set up both Google Analytics and Search Console so we would be able to track the work we were doing and have data to back up our decisions. I then ran keyword research for each product on their site and found keywords with search volume to optimize each product for. We then ran the competitive research for each keyword and wrote updated content for each page in order to make it competitive and able to rank for the target keyword. Finally we ran an aggressive, off-page SEO campaign to acquire backlinks to our products page to help boost the authority for each of our product pages.
Within 3 months of working together we took the site which was brand new and didn't rank for any keyword to ranking on page 1 of Google for 10 out of 12 of our first round of target products. This has led to a steady stream of organic visitors to the clients site as well as organic product purchases.
SEO,Content Marketing,Other
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The client had two sites that had very few content pieces, and needed consistent links build to compete in their market. Unfortunately, they didn't have a huge budget, so they needed a team that could focus on the things that truly move the needle.
iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.
I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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