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The client's goal was to achieve consistent revenue increase at returns of %200 or greater.
In month 1 we hit $11,113 in revenue at break even returns.
In month 2 we hit $21,436 in revenue with ~200% ROAS.
In month 3 we hit $29,689 in revenue with 276% ROAS.
APK Home Decore was launching a brand new Shopify store in a competitive market. Not only were they competing against other giants in their industry (personalized wall art/photographic printing) but also against hoards of similar products available through marketplaces like Amazon and Etsy.
The challenge was to break through the competition and drive the value of their service through to customers to begin capturing a share of the market.
We began by conducting a full Conversion Rate Optimization audit and making a action list of items to improve. We also developed a testing and analysis framework for the changes we were unsure of and implemented a test-and-learn environment across the key aspects of the site (home page, product page, checkout flow).
Simultaneously we researched the market and produced strong copy and creative to support advertising initiatives.
With the site ready for traffic we began with Google and Facebook ads under a rigourous testing methodology. We launched several campaigns with dozons of ads each month, learning and iterating. Within 2 months we achieved the clients ROAS goals and scaled advertising spend.
The client's goal was to achieve consistent revenue increase at returns of %200 or greater.
In month 1 we hit $11,113 in revenue at break even returns.
In month 2 we hit $21,436 in revenue with ~200% ROAS.
In month 3 we hit $29,689 in revenue with 276% ROAS.
Paid Ads,Paid Ads,Copywriting,Branding,CRO
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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