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The client's goal was to achieve consistent revenue increase at returns of %200 or greater.
In month 1 we hit $11,113 in revenue at break even returns.
In month 2 we hit $21,436 in revenue with ~200% ROAS.
In month 3 we hit $29,689 in revenue with 276% ROAS.
APK Home Decore was launching a brand new Shopify store in a competitive market. Not only were they competing against other giants in their industry (personalized wall art/photographic printing) but also against hoards of similar products available through marketplaces like Amazon and Etsy.
The challenge was to break through the competition and drive the value of their service through to customers to begin capturing a share of the market.
We began by conducting a full Conversion Rate Optimization audit and making a action list of items to improve. We also developed a testing and analysis framework for the changes we were unsure of and implemented a test-and-learn environment across the key aspects of the site (home page, product page, checkout flow).
Simultaneously we researched the market and produced strong copy and creative to support advertising initiatives.
With the site ready for traffic we began with Google and Facebook ads under a rigourous testing methodology. We launched several campaigns with dozons of ads each month, learning and iterating. Within 2 months we achieved the clients ROAS goals and scaled advertising spend.
The client's goal was to achieve consistent revenue increase at returns of %200 or greater.
In month 1 we hit $11,113 in revenue at break even returns.
In month 2 we hit $21,436 in revenue with ~200% ROAS.
In month 3 we hit $29,689 in revenue with 276% ROAS.
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Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.
Over the 6 years since their founding, ExeQut has effectively grown their DC based development company for businesses and government agencies alike. But they realized they were hitting a plateau of growth based around sales and referrals alone. They knew that a marketing strategy was needed.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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