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The client's goal was to achieve consistent revenue increase at returns of %200 or greater.
In month 1 we hit $11,113 in revenue at break even returns.
In month 2 we hit $21,436 in revenue with ~200% ROAS.
In month 3 we hit $29,689 in revenue with 276% ROAS.
agency
APK Home Decore was launching a brand new Shopify store in a competitive market. Not only were they competing against other giants in their industry (personalized wall art/photographic printing) but also against hoards of similar products available through marketplaces like Amazon and Etsy.
The challenge was to break through the competition and drive the value of their service through to customers to begin capturing a share of the market.
We began by conducting a full Conversion Rate Optimization audit and making a action list of items to improve. We also developed a testing and analysis framework for the changes we were unsure of and implemented a test-and-learn environment across the key aspects of the site (home page, product page, checkout flow).
Simultaneously we researched the market and produced strong copy and creative to support advertising initiatives.
With the site ready for traffic we began with Google and Facebook ads under a rigourous testing methodology. We launched several campaigns with dozons of ads each month, learning and iterating. Within 2 months we achieved the clients ROAS goals and scaled advertising spend.
The client's goal was to achieve consistent revenue increase at returns of %200 or greater.
In month 1 we hit $11,113 in revenue at break even returns.
In month 2 we hit $21,436 in revenue with ~200% ROAS.
In month 3 we hit $29,689 in revenue with 276% ROAS.
Paid Ads,Paid Ads,Copywriting,Branding,CRO
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MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
increase reservation and optimized marketing funnels and sales processes to increase bookings
I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
We were challenged to 10X scale our monthly revenue while maintaining ROAS.
