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The client's goal was to achieve consistent revenue increase at returns of %200 or greater.
In month 1 we hit $11,113 in revenue at break even returns.
In month 2 we hit $21,436 in revenue with ~200% ROAS.
In month 3 we hit $29,689 in revenue with 276% ROAS.
APK Home Decore was launching a brand new Shopify store in a competitive market. Not only were they competing against other giants in their industry (personalized wall art/photographic printing) but also against hoards of similar products available through marketplaces like Amazon and Etsy.
The challenge was to break through the competition and drive the value of their service through to customers to begin capturing a share of the market.
We began by conducting a full Conversion Rate Optimization audit and making a action list of items to improve. We also developed a testing and analysis framework for the changes we were unsure of and implemented a test-and-learn environment across the key aspects of the site (home page, product page, checkout flow).
Simultaneously we researched the market and produced strong copy and creative to support advertising initiatives.
With the site ready for traffic we began with Google and Facebook ads under a rigourous testing methodology. We launched several campaigns with dozons of ads each month, learning and iterating. Within 2 months we achieved the clients ROAS goals and scaled advertising spend.
The client's goal was to achieve consistent revenue increase at returns of %200 or greater.
In month 1 we hit $11,113 in revenue at break even returns.
In month 2 we hit $21,436 in revenue with ~200% ROAS.
In month 3 we hit $29,689 in revenue with 276% ROAS.
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I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS
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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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