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Through continual optimization, as well as website and product offering optimization, we were able to increase conversion rates, allowing us to scale spend, as well as bring down Target CPA. We saw continual YoY growth during my time there.
Clublender offers on-demand golf club rentals across the US delivered to you. They rent high-end clubs for avid golfers not wanting to go through the hassle of shipping their own clubs with them. We found one of our bigger challenges was people didn't know our product offering even existed. Shipping was also a major cost that had to be dealt with.
I ran Google Ads and Facebook Ads for Clublender. I had weekly calls where we'd discuss goals, strategies, and overall business health and direction. I continually worked to improve the data and mined existing performance to improve upon the digital campaigns. We also brainstormed new messaging to hook the users onto the idea of renting premium clubs.
Through continual optimization, as well as website and product offering optimization, we were able to increase conversion rates, allowing us to scale spend, as well as bring down Target CPA. We saw continual YoY growth during my time there.
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The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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