Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters

• client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
• campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
• campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
• not leveraging retargeting enough---low hanging fruit left to rot on vine

It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.

The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?

Client wanted to target Spanish and English speakers for the entire state of California for personal injury. The areas of practice covered, auto accidents, pedestrian, rideshare, dog bites, slip & falls, medical malpractice and other areas of person injury.