I have reduced the cost of the leads by 30% and lead quality, which improved the company CR by 18%.

0.3
CPL

The Challenge

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

The Process

ERP Vendor, I created multiple campaigns for different Priority ERP solutions in various markets. On Linkedin, I targeted specific job roles, interests, and company names. On Google, I have created a general keywords campaign and many display campaigns with different audiences, including "similar audience" and placement (Youtube channels, ERP-related sites, and relevant forums and content sites).

The Solution

I have reduced the cost of the leads by 30% and lead quality, which improved the company CR by 18%.

Skills Used

Paid Ads,SEO

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPO

Provence Beauty

Beauty brand looking to get into Google Ads and have never run digital ads before. I set up both search and shopping from scratch and launched both campaigns.

TaxAct

The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.

Newsflare

Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.

0.3

CPL

Priority Software

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.