
I have reduced the cost of the leads by 30% and lead quality, which improved the company CR by 18%.
Very competitive market.
In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.
ERP Vendor, I created multiple campaigns for different Priority ERP solutions in various markets. On Linkedin, I targeted specific job roles, interests, and company names. On Google, I have created a general keywords campaign and many display campaigns with different audiences, including "similar audience" and placement (Youtube channels, ERP-related sites, and relevant forums and content sites).
I have reduced the cost of the leads by 30% and lead quality, which improved the company CR by 18%.
Paid Ads,SEO
Technology
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Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
During our initial analysis of the company we identified the following challenges:

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.