AQUA Hair Extensions Case Study

The Challenge

Before working with The Greenhouse, AQUA hair was managing their email program in house. They did not have the proper team structure or bandwidth to manage an email program of their size, and knew they were leaving a lot of money on the table. They also did not have the bandwidth or proper knowledge on launching an SMS program.

The Process

The Greenhouse partnered with AQUA to expand upon their email and sms efforts. We worked with them to create a custom campaign calendar, develop a channel specific growth plan with KPIs tied directly to their business goals (increase subscribers and CLTV), and get them launched on SMS.

The Solution

After working with The Greenhouse for just 3 months, AQUA Hair was able to achieve the following:

Grew email revenue from $50k per month to $300k per month
Launched a new SMS program adding $89k to their monthly revenue
Grew Email list by 1,500 subscribers and achieved an opt in rate of 8%
Grew SMS list by 1,000 subscribers and achieved an opt in rate of 3%

Website

http://www.aquahairextensions.com

Skills Used

Email Marketing,SMS Marketing

Industry

Beauty

Results by the numbers

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